RetailDive

MARCH 18, 2024

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

Channel 79

Channel Consumer Retail 79

BigCommerce

SEPTEMBER 12, 2017

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren’t feeling the revenue benefits. The data suggests that isn’t the case. Getting smarter about sales channel strategies. We all have loyalty issues… Few people are loyal to only one channel.

Channel 381

Channel Consumer Omnichannel Shipping Costs 381

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

MAY 6, 2022

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

Retail 253

Retail Management Information Consumer 253

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 253

Social Media Consumer Information Marketing 253

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 269

Marketing Consumer Information Customer Retention 269

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. Apple’s iOS 14.5 Weathering the Storm.

Channel 241

Channel Accessories eCommerce Consumer 241

Retail TouchPoints

MAY 8, 2023

While this data doesn’t paint a particularly cheerful picture — and it’s certainly alarming for digital-only players — it’s not all doom and gloom. In general the [consumer’s] expectation is that you’re up to snuff security-wise, and the value that’s being provided is so high that it creates a virtuous cycle.

Channel 217

Channel Merchant Services Payment Services Recommendation 217

365 Retail

MAY 2, 2024

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

Social Media 52

Social Media Information Channel Consumer 52

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want.

Clothing 213

Clothing Fashion Channel Information 213

Retail TouchPoints

MARCH 3, 2023

These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart. Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Value added services have their own charm.

Consumer 218

Consumer Customer Loyalty Customer Experience Recommendation 218

Retail TouchPoints

OCTOBER 24, 2023

Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories. It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content.

Food and Beverages 242

Food and Beverages Workshop Games Consumer 242

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

Multi-channel 227

Multi-channel Payment Services Consumer Automotive 227

Optimizely

AUGUST 27, 2019

How AI Continues To Change Omnipresent Omni-Channel Strategies. We loved watching @jasonjabaut of @FleetFeetSports join @Dropbox and @GSK in this evening's panel on How AI Continues To Change Omnipresent Omni-Channel Strategies @eTailNews pic.twitter.com/Xt7n9bAgix — Zaius (@getzaius) August 20, 2019. “I So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Retail TouchPoints

MARCH 2, 2023

The Engage3 Omnichannel Intelligence module was created to combine omnichannel data, machine learning-powered item linking, competitive intelligence reporting and price image elasticity models to help brands monitor and improve omnichannel performance.

Channel 225

Channel Omnichannel Retail Technology 225

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

AUGUST 23, 2023

But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the brick-and-mortar experience — largely because they do not fully or accurately reflect the needs of today’s in-store consumers.

Apparel 231

Apparel Accessories Omnichannel Consumer 231

Retail TouchPoints

DECEMBER 14, 2021

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. They’re not using data, especially first-party data, to understand what consumers want.

Consumer Goods 234

Consumer Goods Consumer Channel B2C 234

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 249

Consumer Customer Experience eCommerce Technology 249

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 201

Consumer Leisure Multi-channel Retail 201

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. But those data lapses don’t mean your ecommerce program isn’t working.

Consumer 299

Consumer eCommerce Marketing Retail 299

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 232

Small Business Retail Retail eCommerce Social Media 232

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. The only way to improve customer satisfaction and deliver better experiences is through data, but a first-party data strategy alone isn’t enough. Think Beyond First-Party Data. Increase Revenue in New Channels.

Customer 188

Customer Channel Technology Improvements 188

Retail TouchPoints

AUGUST 17, 2022

When the COVID-19 pandemic hit, eco-friendly household cleaner brand Rebel Green happily grappled with a surge in overnight mainstream success as consumer demand for cleaning products skyrocketed. The growth spike exposed multiple inefficiencies in the company’s management of its sales and inventory data.

Information 235

Information Travel Download Channel 235

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 92

Channel Subscription Marketing Presentation 92

Wiser

APRIL 16, 2024

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Retailers relied heavily on historical sales data, consumer surveys, and rudimentary analytics to make decisions about which products to stock and how to organize them.

Technology 78

Technology Management Presentation Supplies 78

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payments 275

Payments Payment Services Retail Channel 275

Retail TouchPoints

JUNE 30, 2022

H&M will work with Google Cloud ’s computing services to improve its customer experience and supply chain capabilities, by leveraging data analytics and the technology provider’s secure, sustainable global infrastructure. Over time, the partnership will develop additional data science and AI capabilities. “H&M

Customer Experience 234

Customer Experience Omnichannel Supplies Events 234

Retail TouchPoints

DECEMBER 12, 2022

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. 5 Customer Data Dangers. Here are five customer data dangers and how to avoid them.

Customer Data 167

Customer Data Improvements Management Customer 167

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Consumer 285

Consumer Social Media Retail Multi-channel 285

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 182

Customer Retail Information Consumer 182

Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. Retailers are prepared to serve consumers in the current economic environment by offering a range of products at affordable prices with great shopping experiences.” trillion and $5.23 trillion and $1.43

Consumer 247

Consumer Omnichannel Travel Events 247

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal. McDonnell: Dogs aren’t pets; they’re family.

Toys 237

Toys Social Media Subscription Consumer 237

Retail TouchPoints

JULY 14, 2021

The extreme, rapid shifts in consumer behavior during the pandemic reaffirmed several underlying issues with retailer and CPG brand collaboration. Traditionally, inconsistent data sharing and a lack of full alignment on trends and goals have hindered most demand forecasting processes. Why is this such an issue for both parties?

Shipping Costs 263

Shipping Costs Omnichannel Channel Recommendation 263

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

Consumer 228

Consumer Multi-channel Electronics Improvements 228

Fabric

MAY 2, 2023

Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. What is Data Orchestration?

eCommerce 246

eCommerce Payment Services Information eCommerce Technology 246

Retail TouchPoints

JUNE 9, 2023

Consumers are becoming increasingly mindful about sustainability when it comes to shopping habits, and luxury retail is responding by investing in sustainable initiatives that will protect the environment while still allowing them to continue delivering luxurious items. Sustainability can be highly data-driven.

Supplies 217

Supplies Operations Shipping Costs Customer 217