Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. Enjoying this episode? Episode Takeaways.

Marketing 186

Marketing Information Social Media Consumer 186

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 78

eCommerce Marketing Customer Loyalty Multi-channel 78

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Social Media 317

Social Media Retail Games Consumer 317

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 98

Consumer Shipping Costs eCommerce Shipping 98

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 97

Consumer Shipping Costs eCommerce Shipping 97

Retail TouchPoints

NOVEMBER 16, 2022

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels.

Sporting Goods 173

Sporting Goods Accessories eCommerce Shipping 173

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 91

eCommerce Marketing Retail Channel 91

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 310

Social Media Events Document Marketing 310

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 81

eCommerce Marketing Retail Channel 81

RTP blog

JANUARY 8, 2018

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? In today’s day and age, consumers are enticed by short, snackable content that’s easy to digest.

Social Media 150

Social Media Marketing eCommerce Retail 150

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

Retail 181

Retail Beauty and Health Subscription Games 181

Kissmetrics

JANUARY 26, 2021

Or you may know about it, and you’re wondering what it has to do with marketers. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. This means you can hit a message and reply to someone directly on your text channel. Starting a Discord Channel.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. While the pandemic-prompted ecommerce boom certainly played heavily into these results, Florin also credits the deployment of email marketing tools from Omnisend.

Events 230

Events Shipping Costs Outdoor Shopify 230

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books Multi-channel 226

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books Multi-channel 216

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. You Are (Usually) Selling Directly to Consumers. There’s a Ton of Competition.

Social Media 319

Social Media B2B Marketing B2C 319

Optimizely

FEBRUARY 28, 2020

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge. It shows up most often on their social media channels, as users frequently (and without being prompted!)

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Groove

AUGUST 22, 2022

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. Big Data Can Help Refine Your Mobile Marketing.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

MAY 5, 2021

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

Automotive 273

Automotive Food and Beverages eCommerce Consumer 273

Retail TouchPoints

SEPTEMBER 13, 2022

We are immensely grateful to John and Hisao for having the vision, ambition and commitment to turn Peloton into the iconic consumer brand it is today,” said Boone in a statement. Not only did they succeed in building a great company, they transformed an entire industry by leveraging fitness and technology. “As

Subscription 220

Subscription Retail Accessories Apparel 220

RTP blog

AUGUST 5, 2019

It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control. We are empowered consumers, and healthy activities have become an integral part of our consciousness.

Beauty and Health 150

Beauty and Health Travel Electronics Consumer Electronics 150

Retail TouchPoints

JULY 13, 2023

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

Merchant Services 218

Merchant Services Payment Services Payments Banking 218

Powerinbox

OCTOBER 4, 2020

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. What is multichannel advertising?

Multichannel 45

Multichannel Marketing Social Media Omnichannel 45

ChannelAdvisor

MARCH 3, 2022

Retail TouchPoints just released a special report to help marketers better understand the risks, nuances and must-know details associated with taking business abroad. . If you’ve successfully sold domestically, setting your sights on international markets might be a logical next step. Look to China’s mature, rapidly changing market. .

eCommerce 80

eCommerce Jewelry Demo Download 80

PERQ

NOVEMBER 14, 2022

To kick off the conversation, Kelley Shannon, the senior VP of Marketing at Bozzuto was kind enough to share the Renter Journey Map that their property management company (PMC) used to put together a visual of a typical leasing journey for their properties. LOOKING AT THE NEW RENTER’S JOURNEY MAP. Otherwise, the map is no good to you.

Multichannel 69

Multichannel Omnichannel Technology Channel 69

Dynamic Action

APRIL 25, 2023

They do this by offering the best assortments and prices ausing their knowledge of the retail industry and in-season consumer shopping trends in 2023 and beyond. Nostalgic perks for the merchandiser previously included travel to fashion capitals to explore competitors and the market in person. You manage multiple data sources.

Retail 62

Retail Travel Definition Marketing 62

Algopix

AUGUST 30, 2023

Podcasts have emerged as a dynamic medium that offers a unique blend of convenience and depth for consuming information. As an eCommerce seller, your time is precious, and podcasts allow you to absorb insightful content while multitasking – whether it’s during your commute, exercise routine, or while handling routine tasks.

eCommerce 108

eCommerce Shopify Information Technology 108

Ecommerce Platforms

SEPTEMBER 16, 2019

Bear in mind, the fact that the merchant needs to do some extra logistics planning and marketing as well. To give an executive summary, here's a painstaking breakdown of the rightful pointers we'll shortly look at: Carrying out a scrupulous market research. Marketing your business. Choosing the right sales channel.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Retail TouchPoints

JANUARY 30, 2023

For health and wellness brand Copper Compression , the real win with its voice experiences is brand recall ; any sales through the voice channel are just a nice bonus. “ Companies also are getting smarter about how they use the voice platform.

Beauty and Health 162

Beauty and Health Merchant Services Payment Services Shopify 162

ChannelAdvisor

MARCH 3, 2022

Retail TouchPoints just released a special report to help marketers better understand the risks, nuances and must-know details associated with taking business abroad. . If you’ve successfully sold domestically, setting your sights on international markets might be a logical next step. Look to China’s mature, rapidly changing market. .

eCommerce 52

eCommerce Jewelry Demo Download 52

Retail TouchPoints

OCTOBER 21, 2020

Sporting Goods & Fitness: As consumers strive to prioritize personal health and wellness, retailers such as DICK’S Sporting Goods are seeing growth opportunities. So if both of those things turn out to happen, then the pandemic could actually increase the longer-term market share opportunity for off-price.”.

Sporting Goods 163

Sporting Goods Retail Omnichannel Consumer 163

ChannelAdvisor

MARCH 3, 2023

In reality, it’s the most important characteristic a business can have in a changing market and economy. When quarantining kept consumers at home and caused stores to shut down, businesses that had failed to digitally transform were left with no way to sell or connect with customers. Take the COVID-19 pandemic, for instance.

eCommerce 52

eCommerce eCommerce Platforms Multichannel Shipping Costs 52

ChannelAdvisor

MARCH 3, 2023

In reality, it’s the most important characteristic a business can have in a changing market and economy. When quarantining kept consumers at home and caused stores to shut down, businesses that had failed to digitally transform were left with no way to sell or connect with customers. Take the COVID-19 pandemic, for instance.

eCommerce 52

eCommerce eCommerce Platforms Multichannel Shipping Costs 52

Omnisend

APRIL 15, 2021

Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Members can use the NikeFuel app to upload their exercise activities, monitor their training, and compare their progress with others. Let’s get started! Add VIP tiers.

Omnichannel 78

Omnichannel Shipping Costs Social Media eCommerce 78

Omnisend

APRIL 15, 2021

Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Members can use the NikeFuel app to upload their exercise activities, monitor their training, and compare their progress with others. Let’s get started! Add VIP tiers.

Omnichannel 78

Omnichannel Shipping Costs Social Media Reference 78

lateshipment

SEPTEMBER 17, 2020

Evidence suggests that the global eCommerce market is snowballing despite the Coronavirus pandemic. Create dedicated spaces and channels on platforms such as Zoom and Slack to aid social connection. . Exercise your best judgment. What are the effects of the Coronavirus pandemic on eCommerce retailing? Conclusion.

Shipping Costs 246

Shipping Costs eCommerce Retail Shipping 246