Optimizely

SEPTEMBER 26, 2018

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. How to personalize your marketing to individual buyers. …and much more.

Fashion 321

Fashion Marketing Supplies B2C 321

Optimizely

AUGUST 28, 2019

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. Subscribe to The Empowered Marketer on your favorite platform: iTunes | Spotify | Stitcher | SoundCloud. Enjoying this episode? Episode Takeaways.

Marketing 186

Marketing Information Social Media Consumer 186

Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

Social Media 326

Social Media Retail Games Consumer 326

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 98

Consumer Shipping Costs eCommerce Shipping 98

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 97

Consumer Shipping Costs eCommerce Shipping 97

Retail TouchPoints

MAY 16, 2023

Relaunch plans include a new tiered subscription model, as well as efforts to inform shoppers that it does other things than sell exercise bikes, according to a letter to investors. million potentially faulty original Bikes. So for example, what we offer for Connected Fitness is all of our content on our hardware along with access to the app.

Subscription 228

Subscription Improvements Consumer Other 228

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

eCommerce 77

eCommerce Marketing Customer Loyalty Multi-channel 77

Wiser

APRIL 30, 2020

To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. Overall, the average consumer has changed their behavior due to the virus and stopped going out in public as much as they had before its spread. Consumer electronics – 23 percent. Sporting goods and exercise equipment – 12 percent.

Food and Beverages 109

Food and Beverages Consumer Sporting Goods Consumer Electronics 109

Retail TouchPoints

JANUARY 18, 2023

“As we saw customers accelerate their digital spend during the pandemic, we’re now seeing them optimize their digital spend to do more with less,” wrote Nadella “We’re also seeing organizations in every industry and geography exercise caution as some parts of the world are in a recession and other parts are anticipating one.

Shopify 278

Shopify Technology Blog Other 278

Retail TouchPoints

NOVEMBER 16, 2022

“The UK and Germany are strategic markets for Peloton where we have built sizable and engaged member communities,” said Manu Seigner, General Manager for International at Peloton in a statement. in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels. Peloton’s entry on Amazon U.S.

Sporting Goods 173

Sporting Goods Accessories eCommerce Shipping 173

Retail TouchPoints

JANUARY 15, 2021

Owned and produced by the Consumer Technology Association (CTA) , the virtual event featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. . Maverick Carter, CEO of The Springhill Co.;

Electronics 261

Electronics Banking Events Consumer 261

Retail TouchPoints

DECEMBER 14, 2021

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. This exercise is a critical foundation to the experience design phase.

Social Media 316

Social Media Events Document Marketing 316

ESW

SEPTEMBER 12, 2023

Some are taking that income to the ecommerce beauty and fragrance market in droves. And along the way, these new consumers are disrupting the industry. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex.

Beauty and Health 144

Beauty and Health Shipping Costs Shipping Channel 144

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books Multi-channel 226

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 91

eCommerce Marketing Retail Channel 91

FastSpring

JANUARY 22, 2024

Warn consumers using a “scare screen” if they click a link pointing them to an alternate payment system, stating that Apple is not responsible for those purchases regarding privacy or security. With FastSpring, gaming businesses can level up quickly in the global market and do what they do best, build great games.

Merchant Services 88

Merchant Services Payment Services Games Document 88

RTP blog

JANUARY 8, 2018

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? In today’s day and age, consumers are enticed by short, snackable content that’s easy to digest.

Social Media 150

Social Media Marketing eCommerce Retail 150

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books Multi-channel 216

Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. While the pandemic-prompted ecommerce boom certainly played heavily into these results, Florin also credits the deployment of email marketing tools from Omnisend.

Events 248

Events Shipping Costs Outdoor Shopify 248

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 81

eCommerce Marketing Retail Channel 81

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. Big Data Can Help Refine Your Mobile Marketing.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

MAY 5, 2021

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.

Automotive 278

Automotive Food and Beverages eCommerce Consumer 278

Retail TouchPoints

AUGUST 6, 2021

The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. Another top category was robotic vacuums, which were among the most clicked-on items.

Outdoor 279

Outdoor Beauty and Health Electronics Apparel 279

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. You Are (Usually) Selling Directly to Consumers. There’s a Ton of Competition.

Social Media 319

Social Media B2B Marketing B2C 319

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

Retail 196

Retail Beauty and Health Subscription Games 196

Groove

APRIL 25, 2019

eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control.

eCommerce 285

eCommerce Shipping Costs Recommendation Information 285

Sailthru

JULY 28, 2023

It’s a time-consuming process and usually involves many different stakeholders within an organization. Ask yourselves what the state of your email marketing strategy is now, and where you want it to be a year from now. This list is usually a collaborative effort between the marketing and operations teams.

Demo 78

Demo Download Operations Recommendation 78

Retail TouchPoints

JUNE 10, 2022

As a result, retailers are experiencing a daunting dilemma: to choose between absorbing cost increases or to pass those costs on to consumers — neither of which is ideal. Also, it’s always a good time to conduct market costing exercises or launch an RFP. One retailer conducted market costing during the peak of the pandemic.

Merchant Services 221

Merchant Services Retail Supplies Events 221

Groove

APRIL 19, 2018

Positioning led the shift from push marketing to pull marketing, with brand strategy at its core. Formulating an effective brand strategy can be a game changer in today's crowded markets. This is especially important for mid-market companies who need to differentiate themselves from competitors.

Books 279

Books Reference Definition Games 279

Steve Dennis

DECEMBER 14, 2020

The idea that retail has been bifurcating—that companies, particular product sectors and consumers alike are experiencing increasingly polarized outcomes—is hardly new. Consumer fortunes. The pandemic has tended to make this divide worse, as the stock market has hit new highs and many real estate markets are doing quite well.

Retail 167

Retail eCommerce Fashion Supplies 167

Retail TouchPoints

FEBRUARY 13, 2023

As a team of one, Seyfried has the unique opportunity to collaborate closely with her peers in the growth team, which links tech and marketing closely together. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement. I’m confident this experience has proven that.”

Gifts 255

Gifts Toys eCommerce Recommendation 255

Groove

AUGUST 22, 2022

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. By offering your perishable products directly to consumers outside of your existing in-person sales channels, you will earn new brand champions without sacrificing profit margins to middle-men and chain grocery stores.

Shipping Costs 195

Shipping Costs Shipping Food and Beverages Merchant Services 195

ROI Revolution

FEBRUARY 10, 2022

At the onset of the coronavirus pandemic in March 2020, consumers and businesses couldn’t have predicted the long-lasting impact it would have on nearly every global industry. Ever since the onset of the pandemic in 2020, consumers have been spending more time at home due to remote work policies and health concerns. After dipping 24.7%

Sporting Goods 78

Sporting Goods Apparel Clothing Outdoor 78

Optimizely

FEBRUARY 28, 2020

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. With so many options available to consumers, entering the space may not be difficult, but succeeding is a serious challenge. In order to succeed in this crowded market, finding a way to stand out from the pack is huge.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Omnisend

SEPTEMBER 21, 2023

Boost your sales using SMS marketing for free Start Free Today What is text message opt-out? Opting out from promotional and marketing text messages Many individuals choose to opt-out of receiving promotional texts. So before sending any marketing messages, get clear consent from individuals. Let’s get started.

Document 88

Document Information Mobile Electronics 88

RTP blog

AUGUST 5, 2019

It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control. We are empowered consumers, and healthy activities have become an integral part of our consciousness.

Beauty and Health 150

Beauty and Health Travel Electronics Consumer Electronics 150