RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. And this disruption has implications across so many different touch points for marketers, from your advertising to your data platform stack , right to your martech and adtech. adults and 125 marketers.

Marketing 278

Marketing Consumer Information Customer Retention 278

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. Stellar customer support = enhanced overall shopping experience.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

OCTOBER 21, 2020

But what does it take for marketers to move the dial on this market segment and drive them to purchase goods and services? That’s a question we’ve sought to explore in the CodeBroker Mobile Coupon Survey. Of the 1,204 respondents to the survey the largest segment were millennials. Mobile Assures Easy Access.

Marketing 198

Marketing Mobile Customer Loyalty Channel 198

Retail TouchPoints

OCTOBER 16, 2023

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Social Media 277

Social Media Consumer Information Marketing 277

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 251

B2B eCommerce BigCommerce Omnichannel 251

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

JULY 20, 2021

Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes. As a result, some brands and retailers had to navigate a surge in service demand, which put a strain on call centers.

Customer 299

Customer Customer Loyalty Reference Channel 299

SellBrite

JUNE 7, 2017

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Retail TouchPoints

FEBRUARY 18, 2022

“The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints. “We’ve Other items executives listed as high priorities included loyalty programs ( 51% ) and site performance ( 43% ).

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 349

Customer Loyalty Operations Improvements Customer Experience 349

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 301

Customer Loyalty Shipping Costs Technology Supplies 301

Sailthru

JANUARY 19, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. GET THE REPORT When it comes to driving sales, email is comfortably the most effective channel for brands to connect with consumers.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Wiser

JUNE 11, 2019

Brick-and-mortar shopping remains the preferred channel, as 75 percent of respondents do most of their shopping with physical retailers. This is important because strategies to build consumer loyalty can evolve depending on the channel. Of our survey group, 88 percent said yes, they do use those rewards features while shopping.

Customer Loyalty 83

Customer Loyalty Customer Retail Shipping Costs 83

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research.

Marketing 354

Marketing Social Media eCommerce Arts 354

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Even though they are the first generation of social media natives, email remains one of the most powerful channels for reaching Millennials.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

Retail TouchPoints

MARCH 26, 2021

Allowing consumers to customize their orders creates apersonalized retail customer experience and ultimately delights customers as they get to design products that suit their needs. Customization also helps retailers build an emotional connection with their customers through co-creation, and improves customer loyalty.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

ESW

DECEMBER 1, 2023

In fact, the most recent Global Voices survey from ESW shows that consumers value authenticity and will reward authentic brands. In this post, we’ll look at the survey results, explore what it means for brands to be authentic and provide ways to overcome the challenges of being authentic in a diverse global market.

Merchant Services 78

Merchant Services Customer Loyalty Consumer Social Media 78

Retail TouchPoints

JUNE 8, 2023

Nearly half ( 49% ) of global CEOs in a 2022 PwC survey said that technology disruptors like AI, the metaverse and blockchain will impact profitability over the next 10 years. It’s designed to dig into the new channels and technologies driving the future of connected commerce.

Technology 272

Technology Customer Loyalty Omnichannel Consumer 272

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

GetElastic

AUGUST 18, 2021

B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Prioritizing channels with larger contributors to current traffic.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

APRIL 26, 2022

First-party data is information that brands collect from consumers, with their consent, through their own channels and properties, such as their website, email, SMS and loyalty programs. As brands look to increase their personalization efforts, they have an opportunity to rethink their marketing channels.

Customer 222

Customer Retail Information Consumer 222

ESW

DECEMBER 4, 2023

Product drops are effective sales and marketing strategies for driving engagement and revenue. In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. According to a PYMNTS survey , 43% of consumers have participated in product drops within the past month.

Social Media 78

Social Media Events Fashion Customer Loyalty 78

Retail TouchPoints

JUNE 27, 2022

How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales? They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase.

Retail 282

Retail Recommendation Games Consumer 282

Wiser

JULY 25, 2023

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Smile.io

MAY 1, 2023

Customer retention is the opposite of customer acquisition, which is often the strategy most ecommerce brands prioritize over customer retention. Customer acquisition is when a retailer tries to get new customers through organic and paid channels, like social media, ads, etc. and a sample of over 1.1

Customer Retention 60

Customer Retention Customer Customer Loyalty Merchant Services 60

Retail TouchPoints

JUNE 9, 2021

Amazon’s aggressive launches and marketing in categories such as batteries, baby food and bedding can create stiff competition for the leading brands in those spaces. Products that are exclusive to Amazon drive customer loyalty and traffic to Amazon, thereby improving its sales. How do I Compete? Key Takeaways.

Shipping Costs 310

Shipping Costs Consumer Fashion Presentation 310

Retail TouchPoints

NOVEMBER 18, 2021

“We discovered that up to 80% of our customers were more petite and curvier than we previously thought,” said Tanya Zrebiec, Head of Innovation and Strategy at 1822 Denim. While retailers have taken most of the CX spotlight, shopping malls have had to do plenty of their own work to create a better experience for consumers across all channels.

Consumer 263

Consumer Merchant Services Social Media Technology 263

OrderDynamics

FEBRUARY 21, 2018

Are Retail Executives out of Omni-Channel Touch? First of all retail executives, let’s get the definition of omni-channel retail out of the way. Omni-channel retail is a seamless shopping experience offered to customers who shop across different retail channels. OrderDynamics Omni-1000 Research. of US, 23.5%

Channel 50

Channel Retail Definition Technology 50

Ecommerce Platforms

APRIL 1, 2022

Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. This is best suited to much larger businesses with complex email marketing needs.

Marketing 104

Marketing Live Chat Social Media Mobile 104

Retail TouchPoints

SEPTEMBER 29, 2022

Further reinforcing this misalignment is the finding that only half of the senior retailer executives surveyed believe sustainability to be an important purchase consideration for consumers — a stark contrast to the three-quarters of consumers saying it is “somewhat” or “very important” to them. Recommerce.

Retail 356

Retail Fashion Supplies Apparel 356

Ecommerce Platforms

JANUARY 2, 2019

The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times. As a matter of fact, many of the top ecommerce platforms also provide support for easy integration of third-party email marketing services with your store built with their platform.

Marketing 99

Marketing eCommerce 3dcart Volusion 99

lateshipment

MAY 21, 2021

Considering all these stats, you can say that a business needs to focus on improving customer retention to increase sales and revenue. Steps to retain your eCommerce customers. Here are five steps that you can follow to retain your eCommerce customers: 1. Leverage email marketing. Create a customer loyalty program.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

SellBrite

APRIL 15, 2019

With the right coupon marketing strategy, you can target customers where they already spend time online: via email, text, and social media. For example, if they offer customers a 10% discount on their first purchase, do the same but add in free shipping as well. Create a Customer Reward Program.

Improvements 105

Improvements Marketing Social Media Shipping Costs 105