Retail TouchPoints

NOVEMBER 2, 2021

The event will feature dozens of celebrities, influencers, fashion designers, chefs, hosts and special pop-in guests including Whoopi Goldberg, Dolly Parton, Tori Spelling and Jennie Garth. The livestreaming market is expected to hit $11 billion in sales in the U.S.

Events 274

Events Social Media Apparel Fashion 274

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Media 292

Social Media Events Gifts Consumer 292

Retail TouchPoints

MAY 15, 2024

We’ve only just scratched the surface with building bespoke media campaigns for partners, I’m excited for what’s to come.” Consumers will be able to access these shops in one central place within the Expedia app, saving them the time and effort of scrolling on social media.

Travel 195

Travel Social Media Books Recommendation 195

Omnisend

NOVEMBER 3, 2020

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

Social Media 148

Social Media Multi-channel Channel Reference 148

BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Then I’ll send you on your way with: Our ecommerce video marketing playbook.

Social Media 287

Social Media BigCommerce Demo Events 287

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. Instagram saw just 3.7%

Social Media 78

Social Media B2B Food and Beverages Download 78

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

Social Media 52

Social Media eCommerce Marketing POS 52

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. Focus on key automation. Don’t delay.

Marketing 330

Marketing Shipping Costs Shopping Carts Channel 330

Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Select Your Channels. I worked hard.

Social Media 334

Social Media Blog Channel Events 334

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Marketing Trends. Luxury Brand Marketing Strategies.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 242

Social Media Marketing Customer Recommendation 242

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

Social Media 287

Social Media Marketing Gifts Channel 287

Retail TouchPoints

NOVEMBER 21, 2023

As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league marketing partner in the U.S., We look forward to working together to create unforgettable events and experiences that further engage NBA fans and our customers in support of our Lace Up plan.”

Marketing 252

Marketing Events Games Channel 252

Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74 That is 59.3

Social Media 61

Social Media Omnichannel Channel Customer 61

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 194

Games Marketing Events Merchant Services 194

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. To recoup their losses from the pandemic, many travel brands are revamping their Pinterest marketing efforts. Facebook Launches Free Online Events for Small Businesses. Now, Facebook is developing a new channel called Paid Online Events.

Social Media 78

Social Media Travel Events Presentation 78

ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Facebook Offering New Social Commerce Tools. What Is Clubhouse? Learn more: What is Clubhouse?

Social Media 78

Social Media Download Document eCommerce 78

ROI Revolution

JULY 22, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Snapchat Eyes Social Commerce, Teams Up With Poshmark.

Social Media 78

Social Media Events Clothing Other 78

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. It also integrates Influencer marketing campaigns.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

Kissmetrics

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Marketing 276

Marketing Social Media Travel Events 276

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

Social Media 316

Social Media Events Document Marketing 316

Retail TouchPoints

APRIL 28, 2023

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Social Media 272

Social Media Fashion Mobile Consumer 272

ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. In response to Amazon Prime Day 2020 , Walmart announced a massive online sales event from Oct. Advertisers have a significant opportunity to capitalize on this rapidly growing channel. We hope you enjoyed the October 2020 Social Media Water Cooler!

Social Media 78

Social Media Events Consumer eCommerce 78

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

lateshipment

SEPTEMBER 12, 2023

The word spread, and now it’s the biggest shopping event before the holidays. Offer a Gamified, Shareable and Engaging experience Emails with gamification events typically result in 74% more engagement (Styles.ai) Some brands which used this gamification strategy in their marketing campaign saw huge results in a very short period.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 300

Multi-channel Games Retail Social Media 300

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live.

Social Media 305

Social Media Retail Events Channel 305

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

lateshipment

OCTOBER 2, 2023

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. Steps in relationship building Omnichannel messaging With the rise of the digital presence, there are so many channels in which customers prefer to browse.

Marketing 130

Marketing Customer Retention Channel Social Media 130

Omnisend

DECEMBER 14, 2023

Boxing Day is a significant shopping event in many countries, and a traditional time for sales. So, if you own an ecommerce business, it’s essential that you start paying attention to Boxing Day marketing and start planning how to get your audience to notice your deals. Let’s get started. billion in 2023 in the United States.

Marketing 88

Marketing Social Media Events Clothing 88

Kissmetrics

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249