Optimizely

JUNE 27, 2017

When marketers think about attribution, they most often do so in terms of channel performance – how the channel is performing relative to itself, and how much revenue it generates. And you can understand how your campaigns are performing in terms of something other than channel metrics.

Channel 191

Channel Jewelry Marketing Customer Loyalty 191

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together. Focus on key automation. Don’t delay.

Marketing 318

Marketing Shipping Costs Shopping Carts Channel 318

Forrester eCommerce

MARCH 22, 2018

PartnerWorld kicked off in Las Vegas yesterday and, for the first time, colocated with IBM’s Think main event. It was a […].

Channel 354

Channel Events Marketing 354

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Groove

MAY 25, 2021

Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? The Benefits of Email Marketing Automation.

Marketing 283

Marketing eCommerce Shopping Carts Accessories 283

Forrester eCommerce

APRIL 17, 2018

I recently attended its first analyst event in Taipei to better understand how the company approaches the AI opportunity and helps its clients deliver […]. There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms.

Channel 276

Channel Marketing Events Customer 276

365 Retail

JUNE 13, 2023

Alibaba.com, one of the world’s leading B2B ecommerce marketplaces, announces the launch of its new UK channel partner recruitment drive to enable more SMEs to unlock global export opportunities. Limited product availability also ranked high on the list of SMEs’ export challenges.

Channel 71

Channel eCommerce B2B Events 71

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Events 151

Events Outdoor Demo Travel 151

lateshipment

OCTOBER 2, 2023

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. Steps in relationship building Omnichannel messaging With the rise of the digital presence, there are so many channels in which customers prefer to browse.

Marketing 130

Marketing Customer Retention Channel Social Media 130

ESW

APRIL 3, 2023

As perhaps the largest gathering of retail and brands, the Las Vegas-hosted event was three days of non-stop innovation and inspiration (plus a fantastic performance by Nelly). As we headed home, we reflected on key topics and trends that are poised to shape the landscape for brands with DTC channels. 50/50 is not where you want to be.”

Channel 78

Channel Customer Loyalty Social Media Customer Experience 78

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Companies must optimize their email marketing strategy to cater to their targeted businesses’ needs. B2B Email Marketing Strategies. Another effective B2B email marketing strategy is segmentation.

B2B 195

B2B Marketing Merchant Services Webinar 195

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. consumers have tuned into a livestreaming event.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Retail TouchPoints

FEBRUARY 23, 2024

Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. The three-hour “Shein Live: Front Row” event will begin at 12 p.m. PT on the company’s official channels on Facebook, X, YouTube and Instagram.

Fashion 252

Fashion Events Presentation Channel 252

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8

Social Media 331

Social Media Marketing B2B eCommerce 331

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Media 271

Social Media Events Gifts Consumer 271

Kissmetrics

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 221

Social Media Marketing Customer Recommendation 221

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 282

Social Media Beauty and Health Multichannel eCommerce 282

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

Marketing 363

Marketing Events Blog Channel 363

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing.

Point of Sale 289

Point of Sale Mobile Customer Marketing 289

Kissmetrics

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.

Marketing 361

Marketing Channel Reference Social Media 361

Retail TouchPoints

OCTOBER 13, 2023

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

Retail 256

Retail Demo Technology Events 256

Kissmetrics

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Presentation 276

Presentation Marketing Events SEO 276

Forrester eCommerce

JUNE 23, 2020

During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […]. Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

B2B 477

B2B Events Marketing Blog 477

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

MARCH 10, 2021

How Often Should You Hold Virtual Team Building Events? You could also vary virtual team-building events based on the workload. For instance, if there’s a large project, you could hold meetings more often to keep morale high and allow deeper collaboration or host events at the start of the project to get everyone motivated.

Marketing 326

Marketing Books Games Events 326

Kissmetrics

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? I wish it was that simple.

Marketing 266

Marketing Recommendation Social Media Events 266

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. Proper preparation reduces headaches and boosts sales.

Channel 78

Channel Merchant Services Payments Payment Services 78

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers.

Marketing 281

Marketing Social Media Games Events 281

Retail TouchPoints

JANUARY 2, 2024

On the heels of its 40th anniversary, Mango Fashion Group has revealed plans to open 500 new stores in key markets, including Canada, France, the UK and U.S., The company expanded online to 20 new countries in 2023, bringing its total presence to 110 markets worldwide. In 2022, 36% of its business came from online channels.

Fashion 222

Fashion Events eCommerce Channel 222

Retail TouchPoints

APRIL 22, 2024

Twenty-five years ago, Tariq Farid saw some fruit displayed in a unique way at an event. When I was young we would visit family in Pakistan, and we would always stop by a market and grab fruit, whatever was in season, to take as a gift. He turned the idea into a business — and Edible Arrangements into a household name.

Food and Beverages 214

Food and Beverages Gifts eCommerce Fulfillment 214