Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Optimizing customer loyalty is essential for improving the lifetime value of current customers. Social influence continues to show opportunities as U.S.

Shipping Costs 199

Shipping Costs Improvements Live Chat Retail 199

Kissmetrics

FEBRUARY 19, 2021

As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. You can even go so far as to target people who went to your site but didn’t make a purchase, as you’ll see in the case studies below.

eCommerce 323

eCommerce Social Media SEO Marketing 323

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. Internet users regularly or always search for visual content prior to making a purchase, and only 3% never do, according to a 2017 eMarketer study.

Social Media 150

Social Media eCommerce Retail Apparel 150

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Claim your copy so you can profit off of this channel’s meteoric rise.

Social Media 78

Social Media Channel Marketing Information 78

Algopix

DECEMBER 26, 2021

From scouring various datasets to online trending insights, we look to create the most comprehensive and accurate product catalogs; the foundation for any online brand, CPG, marketplace or aggregator looking to accelerate growth across digital channels. The post 10 eCommerce Influencers to Follow on Social Media appeared first on | Algopix.

Social Media 111

Social Media eCommerce Presentation Events 111

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. This will increase your “word-of-mouth” traffic.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

Retail TouchPoints

FEBRUARY 15, 2024

However, as a study from Oxford found, the effects of technology on loneliness depend on the type of interaction with that technology. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

Live Chat 204

Live Chat Social Media eCommerce Consumer 204

ROI Revolution

NOVEMBER 16, 2020

Through the use of brand lift studies, Snapchat shared that brand metrics improve notably when a consumer’s first impression is a Commercial. As the channel tries to stay relevant with users and advertisers alike, this exciting new placement will likely capture new interest and investment. Learn more here.

Social Media 78

Social Media Mobile Recommendation Online Retail 78

Kissmetrics

SEPTEMBER 1, 2020

To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. How do I Improve my Organic Reach on YouTube? When viewers subscribe to your channel, you automatically increase your organic reach.

Improvements 362

Improvements SEO Channel Subscription 362

Retail TouchPoints

MAY 18, 2023

Studies show that product ratings increase click-through rates by anywhere between 35% and 107%, depending on a variety of factors. Instead, lead with the key selling point, “Recycled Plastic Large Home Storage Box, 35 x 40 x 20,” to ensure the unique selling point is always visible. The numbers can be even higher in some cases.

Improvements 218

Improvements PPC Retail Financial Services 218

Kissmetrics

JANUARY 21, 2021

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. To improve your Google ranking, you need to know where you stand. According to Backlinko , the first result on Google gets 31.7 78 percent of clicks.

Improvements 363

Improvements SEO Social Media Mobile 363

BigCommerce

SEPTEMBER 12, 2017

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. There are more than 3.6 What is content marketing?

Social Media 274

Social Media Marketing Shipping Costs SEO 274

BigCommerce

SEPTEMBER 28, 2017

According to an internal study conducted by Reamaze , ecommerce businesses on average accrue more than 3x the conversational volume compared to a software business per month. What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. Let’s dive in. You should be. Text message.

Channel 402

Channel Live Chat Multi-channel Customer 402

Kissmetrics

OCTOBER 29, 2020

Knowing your domain authority may help you create or improve your marketing plan. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. Other metrics measured by this tool include website age and social media score.

Improvements 278

Improvements SEO Social Media Reference 278

Kissmetrics

DECEMBER 14, 2020

By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP. In a study by Search Engine Land , ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months. Use Sponsored Brands to Increase Brand Awareness.

Improvements 360

Improvements eCommerce PPC Channel 360

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It can also help you build strategies to improve your content in the long run.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Grow your social media following. whether that be answering questions on forums, replying to comments on social media, etc. Benefits of Content Marketing.

Social Media 361

Social Media Marketing Webinar White Paper 361

Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. increase in users.

Social Media 197

Social Media Download Channel Marketing 197

Smile.io

APRIL 15, 2024

  Poor use of social proof and user-generated content like social media posts and reviews.  You can include the URL in your email marketing communications and social media marketing to promote the program further.    Only offering one reward type —fixed discounts. 

Social Media 74

Social Media POS Gifts Events 74

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Online businesses are constantly looking for ways to retain customers and improve the customer experience, not knowing that the solution is right at their fingertips. Improve customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

RetailMinded

NOVEMBER 5, 2021

So, if you also want to improve your retail branding digitally, read this article to the end. You’ll learn simple yet effective strategies to improve your retail branding digitally. One of the best ways to achieve this is by studying what keywords your competitors use when creating their online content. .

Improvements 105

Improvements Social Media Retail Consumer 105

Retail TouchPoints

MAY 21, 2024

With this knowledge, retailers can make informed decisions about store layout, strategically placing high-demand products in areas with the most foot traffic or designing the layout to improve flow and reduce congestion. The optimization can improve customer service, reduce wait times and enhance the shopping experience.

Payment Services 177

Payment Services Retail Supplies Operations 177

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. One such area where on-demand data can help retailers is inventory.

Small Business Retail 231

Small Business Retail Retail eCommerce Social Media 231

Kissmetrics

FEBRUARY 19, 2021

Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Kissmetrics

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Social Media 361

Social Media Marketing Article Information 361

Kissmetrics

OCTOBER 30, 2020

Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. infographics, videos, memes, screenshots) get widely shared on major social media channels.

Social Media 330

Social Media Arts Books Multi-channel 330

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. even if more than one person on your team posts on social media. There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Kissmetrics

FEBRUARY 10, 2021

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. Optimize Landing Pages for Middle of the Funnel.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

Social Media 329

Social Media Improvements Information B2C 329

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145

Outdoor Social Media X-cart Channel 145

Groove

MARCH 23, 2020

HubSpot defines inbound marketing campaigns as " concentrated efforts that align all of your marketing channels around a single message and goal.". Through what marketing channels are you promoting your products or services? Select marketing channels and start driving traffic. Case studies. Establish goals and benchmarks.

Marketing 195

Marketing Social Media PPC Webinar 195