Optimizely

SEPTEMBER 11, 2018

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly. Why should my business run customer surveys? How can I create a survey that works?

Customer 250

Customer B2C Social Media Improvements 250

365 Retail

MAY 14, 2024

Amex’s research surveyed 500 senior decision makers across UK retail and hospitality businesses of all sizes, with at least one physical store, exploring their current challenges, investment priorities, and customer attraction strategies.

eCommerce 106

eCommerce Customer Retail Department Stores 106

Retail TouchPoints

JUNE 11, 2020

Half of customers shopped digital channels for products they’ve never bought online before, with consumers buying groceries, household products and toys , while B2B customers purchased supplies , health and safety equipment , and IT hardware. Forrester conducted three online surveys for the report. Sellers Minimize Upside With Poor CX.

eCommerce 153

eCommerce B2B Toys B2C 153

Retail TouchPoints

JANUARY 11, 2024

2023 was a period of experimentation for retailers, and many thoroughly assessed where this new technology could have the biggest impact. Retailers must move quickly to deploy transformative technologies or risk putting relevancy and their brand experience at risk. Now is not the time to be in analysis paralysis.

Retail 256

Retail eCommerce Technology Social Media 256

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

Social Media 287

Social Media Marketing Gifts Channel 287

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 232

Webinar Consumer Marketing Consumer Goods 232

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams. Here are the top five metrics tracking Slack apps available today.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

DECEMBER 20, 2023

The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels. Additionally, we will see retailers and their RMNs offer distinct opportunities for in-store activation via mobile and in-store technology like digital screens.

Retail 253

Retail Supplies Merchant Services Social Media 253

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 237

Small Business Retail Marketing Retail Social Media 237

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 251

Consumer Social Media Recommendation Apparel 251

Retail TouchPoints

MAY 12, 2021

To gather insights as part of the Post Occupancy Evaluation process, T&C and the Building Performance team at Cushing Terrell developed and distributed a survey to T&C’s customer base across their six store locations. Communication was increased across all channels. What We Learned. Planning for Improvement.

Social Media 238

Social Media Improvements Information Outdoor 238

ROI Revolution

JULY 11, 2022

We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% of consumers use social media to find content.

Blog 158

Blog White Paper SEO Marketing 158

RetailMinded

JANUARY 4, 2022

With changes in digital marketing, technological trends have emerged and have proven to be beneficial in helping retailers thrive. . So, you might need the help of a reliable technological innovation that streamlines your workload and eases your marketing processes. . Retail marketing isn’t easy. Customer Service Robots .

Technology 98

Technology Retail Social Media Reference 98

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? And why has this technology suddenly re-ignited? GE itself isn’t mentioned anywhere in the podcast, but its technology is an integrated part of the storyline. How about podcasts? Podcasts?”

Channel 226

Channel Marketing Download Social Media 226

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Near Field Communication (NFC) technology works on a similar principle. Are you Listening?

Payments 274

Payments Payment Services Social Media Electronics 274

Retail TouchPoints

JANUARY 19, 2023

During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 Livestreaming can help strengthen brand position, increase perception of authenticity, and reach entirely new audiences and demographics — especially those interested in engaging with innovative and emerging technology.”

Social Media 289

Social Media X-cart Consumer Events 289

Retail TouchPoints

NOVEMBER 18, 2021

17, provided plenty of answers in the form of tips, technology use cases, real-world success stories and a raft of innovative ideas. Employ new extended reality (XR) and the latest visual technologies to bring products to life online. Employ new extended reality (XR) and the latest visual technologies to bring products to life online.

Consumer 261

Consumer Merchant Services Social Media Technology 261

Omnisend

DECEMBER 12, 2023

Reading Time: 11 minutes Do you believe that customer engagement relies on the appropriate use of technology? Attract social media coverage and increase following. So ensure you analyze both your target audience (reaching and responding to them) and channel performance to identify the most viable marketing channel.

Events 88

Events Seminar Marketing Workshop 88

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%). Collect and Leverage First-Party Data .

Customer Loyalty 221

Customer Loyalty Customer Retail Shipping Costs 221

365 Retail

OCTOBER 11, 2022

Most commonly, consumers use embedded finance in the form of in-app payments, like on social media platforms where a purchase is completed without leaving the platform, or as Buy Now Pay Later offerings at checkout. About the survey.

Merchant Services 98

Merchant Services Payments Payment Services Social Media 98

Retail TouchPoints

SEPTEMBER 21, 2021

Ecommerce should bring in-store experiences to life in an online format, so retailers today are leveraging the latest technologies and visual elements to accomplish that goal. This can bleed over into targeted email campaigns or even social media ads.

eCommerce 246

eCommerce Social Media Technology Online Retail 246

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. marketers to examine their experiences and views on the expanding retail media landscape.

Other 62

Other Channel Marketing Retail 62

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. One survey found that 47% of online shoppers used a virtual assistant to purchase with a voice command.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JULY 30, 2020

However, uncertainty regarding school openings and remote learning practices is impacting what households are spending thus far, according to the NRF survey. Results from two separate surveys, each collecting feedback from 1,000+ U.S. Technology purchases will get the bulk of attention and dollars.

Merchant Services 264

Merchant Services Apparel Omnichannel Clothing 264

ESW

DECEMBER 4, 2023

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. To successfully execute the event, brands must understand how to choose the right products, build hype and invest in the right technology to support the product drop.

Social Media 78

Social Media Events Fashion Customer Loyalty 78

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

Seamless Online and Offline Integration: With the rise of e-commerce, retailers focus on creating a seamless shopping experience that seamlessly integrates online and offline channels. Engaging Social Media Campaigns: Social media has become a powerful tool for retailers to connect with consumers.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Retail TouchPoints

JUNE 21, 2021

There are unlimited marketplaces and DTC sites, promotional newsletters keep hitting our inboxes, and Instagram is looking more like a shopping center than a social media platform. Retailers that push out simplistic or generic templated solutions due to lack of technology and workflows are giving up the fight before it begins.

eCommerce 242

eCommerce Social Media Consumer Channel 242

lateshipment

AUGUST 7, 2020

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. This is why placing UGC on your customer-facing pages/channels can be a good ploy.

eCommerce 240

eCommerce Social Media Shipping Costs Magento 240

Algopix

SEPTEMBER 26, 2023

Are there emerging technologies, consumer preferences, or cultural shifts that could impact your market? Social Media Listening Monitor social media platforms for discussions and conversations related to your niche. Social listening tools can help you track mentions, sentiment, and emerging trends.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Kissmetrics

MARCH 17, 2021

For starters, they’re the first generation to grow up with access to technology throughout their lives. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties. Create Paid Ads for Multiple Social Channels to Reach Generation Z.

Social Media 325

Social Media Games eCommerce Clothing 325

Omnisend

JANUARY 8, 2024

The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs. Cultivate social media engagement for customer retention Actively engaging with customers on social media nurtures long-term relationships, helping to also drive repeat purchases.

Customer 88

Customer Customer Retention Social Media X-cart 88

ROI Revolution

MAY 3, 2022

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Attribution is the top trend that our survey respondents indicated interest in for 2022. Consumers now shop across more channels and devices than ever.

Consumer 78

Consumer Social Media Multi-channel Events 78

365 Retail

OCTOBER 30, 2023

This insight comes from Shopify’s Black Friday Cyber Monday 2023 Report , which surveyed over 2,000 consumers and 1,000 small and medium-sized businesses (SMBs) in the UK. The Rise of Omni-Channel Retail Despite the digital age, in-store shopping remains popular, with 33% of UK consumers preferring it over online browsing (39%).

Social Media 57

Social Media Retail Shopify Technology 57

Kissmetrics

OCTOBER 29, 2020

If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. You can also use tools like surveys or polls to attract responses. Look for customer objections, technology issues, complaints, reputation issues, any problem that customers felt were deal breakers.

Marketing 363

Marketing Document Channel Social Media 363

ESW

AUGUST 6, 2023

DTC ecommerce channels are uniquely capable of accommodating such pivots and changes nearly instantly. So brands that include online stores in their channel mix are well positioned to make decisions based on market and consumer behaviour. Merchants need to offer the right products on the right channels.

Consumer Electronics 78

Consumer Electronics Electronics Retail Apparel 78

Retail TouchPoints

JULY 6, 2023

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. Tausif Khiani leads Capgemini ’s Hospitality Industry Portfolio.

Customer Loyalty 242

Customer Loyalty Customer Retail Financial Services 242