Groove

DECEMBER 12, 2019

Button Color. Color affects emotions at an instinctual level. Over time, we have been conditioned to associate different colors with different experiences. As a result, we develop preferences for specific colors in specific settings. When color affects emotion, it can also affect the decisions people make.

eCommerce 352

eCommerce Definition eCommerce Marketing Recommendation 352

Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips.

Apparel 91

Apparel Clothing eCommerce Platforms Accessories 91

Retail TouchPoints

MARCH 1, 2024

To warrant this claim, precise attention should be given to ensuring all ingredients are exclusively plant-based and devoid of any animal-derived components, including additives, flavors, colors and processing aids. ’ Instead, the focus shifts toward creating Instagram-worthy packaging with striking visuals and unique color palettes.

Food and Beverages 278

Food and Beverages Marketing Consumer Presentation 278

Retail TouchPoints

DECEMBER 18, 2023

Visual Search The next evolution was visual search, which uses AI to identify key elements in a photo and translate them into descriptive attributes like product category, color, texture, material, style, cut or occasion. These attributes are then mapped to items in the product database to show similar results.

Recommendation 264

Recommendation eCommerce Jewelry Document 264

Groove

OCTOBER 22, 2020

I could refine by price, size, color, availability and more so that I'm shown the sweaters I'm interested in. Filtering searches by custom attributes helps your visitors find what they're looking for quicker and easier. It accelerates the buyer's journey and aids in converting more traffic into customers. are the same thing.

eCommerce 352

eCommerce Recommendation Improvements Fashion 352

Retail TouchPoints

JANUARY 5, 2024

Online bridal brand Azazie , which uses a made-to-order business model, offers dresses in sizes ranging from zero to 30 as well as more than 70 fabric colors and 500+ styles, allowing for near-infinite customizations.

Recommendation 306

Recommendation Consumer Information Customer 306

Store Growers

APRIL 9, 2023

Last Updated on April 10, 2023 Learning more about a product’s quality is important to online shoppers, so the material a product’s made of is as relevant as its color, size, and price. Let’s start by defining the material attribute. What Is the Material Attribute in the Product Feed? Is the Material Attribute Required?

Merchant Services 91

Merchant Services Jewelry Clothing Sporting Goods 91

Groove

MAY 8, 2023

Color scheme: Choose a color palette that reflects your brand identity and use it consistently throughout your site, including backgrounds, text, buttons, and other design elements. Notice the inclusion of unified color schemes, typography, and voice throughout. 1 for normal-sized text and 3:1 for large text.

eCommerce 195

eCommerce Payment Services BigCommerce Shopify 195

Retail TouchPoints

NOVEMBER 8, 2022

A 2019 study found that 46% of returns were attributed to the “wrong size, fit, or color.” Many shoppers will buy an item in multiple sizes or colors and return the unwanted pieces. Relying on AI and 3D modeling can be a critical way to avoid disappointment.

Online Retail 306

Online Retail Retail Technology Arts 306

Store Growers

FEBRUARY 23, 2023

One such method is strategically configuring the product description attribute. In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute. Is the Description Attribute Required?

Merchant Services 91

Merchant Services Shipping Costs Beauty and Health Consumer Electronics 91

Store Growers

MARCH 13, 2023

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their desired item within the search results. There are several such attributes in Google Shopping. What Is the Gender Attribute in the Product Feed? Is the Gender Attribute Required?

Apparel 91

Apparel Accessories eCommerce Platforms Fashion 91

Store Growers

APRIL 11, 2023

If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. In this piece, we’ll cover the pattern attribute and explain what it is, how Google uses it, what the formatting requirements are, how to add [pattern] to an item in your feed, and more.

Apparel 91

Apparel Accessories Other eCommerce Platforms 91

Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Is the Short Title Attribute Required?

Shipping Costs 91

Shipping Costs Mobile Recommendation eCommerce Platforms 91

Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. In this piece, we discuss the product_title attribute in Google Shopping product feeds – what it is, how to add it to your feed, how to avoid your titles being disapproved, and other practical tips. What Is the Product Title Attribute in the Product Feed?

Shipping Costs 91

Shipping Costs Electronics eCommerce Platforms Consumer Electronics 91

Algopix

MARCH 30, 2022

But the products customers buy on eCommerce websites also have attributes that define them — attributes that affect consumer decisions about which products they purchase. Put simply, eCommerce product-related attributes are specific product characteristics that define a particular product or group of products.

eCommerce 78

eCommerce Recommendation Information Channel 78

Retail TouchPoints

OCTOBER 16, 2023

In the process, the retailer can gather information about color preferences, style inclinations and even travel plans. Moreover, ecommerce brands can use customer reviews as a rich source of data to collect valuable customer attributes, like shopper preferences, demographics or behaviors.

Social Media 278

Social Media Consumer Information Marketing 278

Store Growers

MARCH 14, 2023

That’s why in this article, we’re going to dive into the nitty-gritty of the link attribute, the landing page in your product feed. What Is the Link Attribute in the Product Feed? What Is the Link Attribute in the Product Feed? The link attribute allows you to provide a URL of the landing page for a specific product.

Mobile 91

Mobile eCommerce Platforms Reference Other 91

Store Growers

JUNE 11, 2018

But with over 250 products and 15 attributes for each product, it wasn’t clear to Audrey what exactly was going wrong. For the product title attribute you can describe your product in up to 150 characters. The product title is one of the product attributes with the biggest impact. many times before. description.

Merchant Services 168

Merchant Services Shipping Costs WooCommerce 3dcart 168

Retail TouchPoints

JULY 2, 2020

Andrew Lande-Shannon, Senior Director of Store Experience for Madison Reed , discussed how the retailer used its professional licensed hair colorists to provide virtual expertise for consumers stuck at home and improve a tough situation with events like virtual hair coloring parties. Madison Reed Expands Digital Brand With Offline Service.

eCommerce 264

eCommerce Retail Live Chat Home Furnishings 264

Retail TouchPoints

OCTOBER 5, 2023

In many cases, the color palettes, fonts, spacing, verbal identities and even naming conventions (“this & that”) are broadly similar. Putting Strategy First The best retailers think carefully about how the attributes of their store brands fit into their overall go-to-market strategies and the needs of the customers.

Retail 263

Retail Specialty Retailers Multi-channel Consumer Electronics 263

Retail TouchPoints

SEPTEMBER 7, 2021

It’s a curly-hair product, and curly hair comes on all colors and races of people. Retailers also are often too quick to pigeonhole products based on perceived attributes. I think there’s a lot of value that’s being missed out on when we’re not embracing women of color who are innovators.”.

Marketing 258

Marketing Social Media Consumer Retail 258

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Groove

MAY 19, 2023

Consider an online clothing retailer: customers can compare different brands' styles, colors, and prices at a glance, without having to navigate multiple websites. This file must include specific attributes for each product, such as id, title, description, link, image link, price, and availability.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Retail TouchPoints

SEPTEMBER 28, 2020

Provide detailed product descriptions: While your product listings only require a few attributes to be displayed, providing more information will help Google match your products to users’ queries and help it appear in filtered product searches. So include as many relevant attributes as possible, such as the color, size, weight and material.

Merchant Services 252

Merchant Services Shipping Costs Accessories Outdoor 252

Retail TouchPoints

AUGUST 1, 2023

Testing fabrics, materials, colors and technology according to customer feedback leads to better sourcing and price optimization from the outset. Equipped with the right software and predictive tools, designers can make better decisions about new items and attributes — even across multiple regions, countries and target personas.

Retail 246

Retail Shipping Costs eCommerce Consumer 246

Retail TouchPoints

JUNE 23, 2020

The retailers are supporting the #StopHateForProfit initiative, which has partners including the Anti-Defamation League , the NAACP , Sleeping Giants , Color of Change , Free Press and Common Sense. Under a headline reading “What would you do with $70 billion?” They turned a blind eye to blatant voter suppression on their platform.”.

Social Media 312

Social Media Reference Blog Recommendation 312

Retail TouchPoints

AUGUST 10, 2023

In order to answer questions about the available colors included in the latest product release, the bot needs access to product design files stored in the product lifecycle management (PLM) system and product descriptions or material lists from the product information management (PIM) system.

Shipping Costs 246

Shipping Costs eCommerce Customer Experience Recommendation 246

Omnisend

JANUARY 16, 2023

As the name suggests, a variable product is a product with variations such as size and color. The hoodie allows customers to choose a specific color and logo while the t-shirt comes in different colors and sizes. Attributes. To add attributes to a product, select an attribute from the box and click add.

WooCommerce 78

WooCommerce Shipping Costs Shipping Download 78

SellBrite

AUGUST 3, 2021

Provide tons of details for product attributes. Attributes are additional characteristics of a product that are used to organize and filter products. Attributes contribute to the Content & Discoverability element of the optimization triangle. Attribute examples include tech specs, color, and size.

SEO 137

SEO Shipping Costs Merchant Services Shipping 137

Retail TouchPoints

FEBRUARY 10, 2022

for instance, ended 2020 with 8% of its North American spend attributed to diverse suppliers, and has increased its supplier diversity goals every year for the past 40 years. 30% of the full-time supply chain workforce are people of color, but only 9% of supply chain VPs are people of color. Kellogg Co.,

Supplies 264

Supplies Small Business Retail Management Consumer 264

Retail TouchPoints

SEPTEMBER 26, 2022

The retailer attributes its success to its steady stream of fresh styles that build on its goal of encouraging shoppers to shed societal pressures and express themselves freely, supported by a virtual try-on tool that provides a significant boost to conversions. “It’s very flexible,” said Jiang.

Technology 253

Technology Reference Operations Customer 253

Retail TouchPoints

MAY 28, 2021

Co-op Studios will prioritize “storytelling from people and communities that are Black, Indigenous, People of Color (BIPOC), LGBTQ, women, and any other historically underrepresented groups as well as stories that reflect the human impact and opportunity to protect the environment,” according to REI.

Outdoor 165

Outdoor Apparel Other Customer 165

Fabric Blog

MAY 20, 2021

Product attributes are a set of data elements that define the characteristics of your items. Some common examples are size, color, and flavor.

59

59

Sailthru

SEPTEMBER 17, 2019

For this year’s Retail Personalization Index , we decided to switch up the methodology, incorporating more attributes about in-store shopping and customer sentiment. Everyone has their own unique complexion and coloring, which gives beauty products an inherent level of personalization. For Sephora, that also extends offline.

Retail 88

Retail Mobile Customer Experience Channel 88

Kissmetrics

SEPTEMBER 2, 2020

When creating a new feed, don’t forget to set up all of your product attributes. There are mandatory product attributes (like title, link, price, description, product identifiers, and more), but there are also some optional ones (like color, gender, material, and size). Organize Your Product Groups.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Store Growers

MAY 10, 2023

To create free listings and ads on Google Merchant Center, you’ll first have to submit the required product data attributes. Since you can use up to 5000 characters, you can add an in-depth description of the most essential attributes of your product. Just keep it compliant with the specific guidelines for the [link] attribute.

Merchant Services 91

Merchant Services Shipping Costs Article Information 91

Email Audience

SEPTEMBER 4, 2022

Applying dark mode to your devices gives a dark background color of your device. The background color scheme converts light to black and the text from black to white. The dark mode uses light-colored UI elements and iconography to improve the user experience. This contains a variety of components having different defined colors.

Operations 84

Operations Mobile Improvements Marketing 84