Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 286

Consumer Social Media Improvements Customer Loyalty 286

ROI Revolution

APRIL 23, 2021

Facebook recommends advertisers prioritize the CRM integration with CAPI first. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Claim your copy!

Social Media 78

Social Media B2C Events B2B 78

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Of course, post-purchase feedback is critical too. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

Social Media 277

Social Media Consumer Information Marketing 277

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

Merchant Services 277

Merchant Services Payment Services Social Media Retail 277

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 292

Social Media X-cart Consumer Events 292

retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Posts are the biggest and the most time-consuming thing. First stop, posts.

Social Media 52

Social Media Customer Retail Games 52

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Groove

JUNE 9, 2021

Incentives include anything that your target audience finds valuable, such as a special first-time discount, an entrance into a giveaway, a free downloadable piece of content like a video course or case study, a checklist and so much more. 90% of all marketers have said that social media has increased exposure. Use Automation.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Kissmetrics

JUNE 21, 2021

From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family. It’s not just about getting customers, though. Deliver Quality Every Time.

Social Media 285

Social Media Reference Recommendation Books 285

Kissmetrics

DECEMBER 26, 2020

Of course, all this is great, but it doesn’t answer why email lists are so important to your marketing strategy. You can’t talk about online event promotion without addressing the importance of your social media accounts. On LinkedIn, it’s just as important to reach out to other speakers, sponsors, and media partners.

Events 363

Events Social Media Information Recommendation 363

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. In fact, 92% of people trust recommendations from friends and family over any other type of advertising, while almost half of consumers depend on influencer recommendations. for every $1 spent. Improve website traffic.

Social Media 370

Social Media Channel Fashion Recommendation 370

Retail TouchPoints

SEPTEMBER 20, 2022

While the bulk of retail media has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings — the true power of these offerings comes in connecting retail data with other channels, including stores and third-party platforms like social media and connected TV.

Retail 270

Retail Social Media Apparel Omnichannel 270

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. You can become your own SEO expert with Yoast’s academy courses—where you can receive professional SEO training. Social Media Integration.

SEO 355

SEO Social Media Improvements PPC 355

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Of course, there’s abundant uncharted territory to delve into. To stay competitive, understanding consumer behavior and making the proper changes is vital.

Payment Services 52

Payment Services Consumer Retail Social Media 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Of course, there’s abundant uncharted territory to delve into. To stay competitive, understanding consumer behavior and making the proper changes is vital.

Payment Services 52

Payment Services Consumer Retail Social Media 52

Kissmetrics

NOVEMBER 23, 2020

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok.

Marketing 352

Marketing Social Media Improvements Events 352

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. Now you know my top recommendations.

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

SEPTEMBER 17, 2021

Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams. Seventy-five percent of consumers want to talk to brands via private messaging. Send social proof a few days later, such as a case study or short review.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Retail TouchPoints

AUGUST 17, 2021

Of course, the pop-up achieves this. Going to the source directly via social media, surveys and conversations with staff is one way to gather this information. Ecommerce and social media data can help retailers identify pockets of demand with the best in-person opportunity — whether for a store, pop-up or event.

Retail 279

Retail Social Media Events Technology 279

Retail TouchPoints

NOVEMBER 7, 2022

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the height of COVID, meaning she had the keys to the kingdom when it came to paper towels, toilet paper, hand sanitizer and all those humble essentials that were in such short supply.

Beauty and Health 264

Beauty and Health Supplies Consumer Social Media 264

Kissmetrics

NOVEMBER 3, 2021

Of course, how you use this labeled data is just as important as how it’s done. According to Statista, 90 percent of consumers find marketing personalization very or somewhat appealing. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. This can help to ease consumer concerns.

Marketing 266

Marketing eCommerce Social Media Automotive 266

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. Publish gift guides : If you sell consumer products that might be purchased as gifts, consider creating gift guides around the holidays.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

JULY 1, 2021

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited.

Customer Loyalty 186

Customer Loyalty Customer X-cart Customer Retention 186

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264

Retail Consumer Social Media POS 264

Kissmetrics

NOVEMBER 30, 2021

Some websites, apps, and, of course, Google are turning to continuous scrolling. Continuous scrolling has the feel of a newsfeed from social media, so people are more likely to explore their options. As consumers, we’ve all been socialized to accept this point, as evidenced by the top result getting 43.32

SEO 235

SEO Social Media Mobile Information 235

Retail TouchPoints

FEBRUARY 9, 2021

An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021. Tell your story.

Food and Beverages 305

Food and Beverages Omnichannel Social Media Consumer 305

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). What about social media marketing that shows your products in action, prompting others to desire those same experiences? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

FEBRUARY 17, 2021

This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Of course, the most significant advantage is the speed with which direct response marketing produces results. Studies show that 83% of people trust recommendations they get from family, friends, or colleagues.

Marketing 301

Marketing Social Media Gifts Reference 301

BigCommerce

FEBRUARY 1, 2018

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Ecommerce Platforms

OCTOBER 11, 2021

The best course of action is to select a niche. Add these to the list, and remember that you mustn't know everything about a topic to make an online video course; you'll eventually research and learn about the topic. To figure this out, open up some of the current courses for that topic (on a site like Udemy or Lynda.com).

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5

Social Media 363

Social Media Blog Marketing Other 363

365 Retail

MAY 10, 2024

They’re following you and talking about your products on social media. Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer. Zero-party data: This is the information that consumers freely disclose about themselves. They’re signing up for loyalty programs.

White Paper 104

White Paper Retail Information Customer Data 104

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. Which makes us wonder… do you prefer texts or emails?

Small Business Retail 86

Small Business Retail Shipping Costs Retail Multi-channel 86

Optimizely

OCTOBER 29, 2020

Leverage Browsing History for Personalized Recommendations. Here’s a useful statistic: Forty-five percent of consumers are more likely to buy from a site that provides personalized recommendations. As most merchants are aware, user-generated content (UGC) is a powerful tool in helping to convince new buyers to convert.

Merchant Services 284

Merchant Services eCommerce Shipping Costs Shipping 284

Ecommerce Platforms

NOVEMBER 3, 2022

Of course, we’re talking about Black Friday. In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. From engaging with customers to creating a social media presence to managing inventory, read on to learn how to ready your business for Black Friday.

eCommerce 104

eCommerce Social Media Multichannel Beauty and Health 104

lateshipment

APRIL 17, 2020

Video content marketing has been proved time and time again to engage users more than textual marketing, and video marketing content is also consistently shared more and ranked higher on social media and search engine results. Again, make sure it’s concise enough to be shared on social media. Give Sneak Peeks.

Marketing 245

Marketing Shipping Costs Retail Social Media 245