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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base.

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Black Friday 2022: Sales Top $9 Billion as Retailers Combat Inflation

Retail TouchPoints

As Black Friday hit record spending online, we’re also seeing more prominent signs of a budget-conscious consumer this year,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights in a statement. However, revenue from curbside fulfillment was up 54% and orders were up 35% for the week of Nov. 19 through Nov. billion in sales.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. Reis: The consumer continues to look for very special deals, obviously.

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The Post-COVID Store: How to Tap the Pent-Up Need for Interaction Without Sacrificing Safety

Retail TouchPoints

Retailers will need to maintain elevated safety precautions and further improve in-store fulfillment, while at the same time busting any type of friction more forcefully than ever. “I think the stain of what’s going on is going to be worn for a long time, and as a consumer you want to see how clean the space is.”

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. The day-long event hit on various hot topics closely linked to these digitally native consumers, including authenticity, sustainability, mental health and wellness.

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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

This exercise is a critical foundation to the experience design phase. Doing so builds upon the digital purchase behavior consumers have adopted, while still offering a fulfillment center vs. a store filled with merchandise that may or may not sell. Principle 5: Activate digital and in-store experiential consumer programs.

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Peloton Expands Relationship with Amazon to 2 New Countries

Retail TouchPoints

in August 2022 marked the first time the exercise brand had expanded sales beyond its own channels. Peloton’s entry on Amazon U.S.