365 Retail

MAY 30, 2023

As digital natives, Gen Z – those aged 10 to 25 – have been surrounded by technology, social media, mobile devices, and the internet their entire lives. So, as this tech-savvy generation continues to consume the most content, what do they really look for in a mobile app?

Mobile 73

Mobile Social Media Technology Information 73

Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

Social Media 240

Social Media Consumer Reference Definition 240

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Join or Create a Facebook Group. Facebook Groups are underrated by marketers. That’s why eMarketer estimated that digital ad spending will grow to $191.01

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

Social Media 243

Social Media Electronics Recommendation Apparel 243

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 258

Social Media Channel Technology Travel 258

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

Social Media 299

Social Media Retail Events Channel 299

Retail TouchPoints

MARCH 13, 2024

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. Consumers, especially younger ones, have moved on to places like Netflix , YouTube and TikTok.

Home Shopping 261

Home Shopping Consumer Toys Social Media 261

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 254

Social Media eCommerce SEO Information 254

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 268

Retail Social Media Multi-channel Channel 268

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Instead, they Facetime friends in video group chats after school.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 246

Omnichannel Retail Mobile Social Media 246

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

Retail TouchPoints

SEPTEMBER 1, 2021

7 and 8, Afterpay will host an IRL drop experience integrating augmented reality technology from social media company Snap that will allow consumers to try items on and experience virtual worlds. From within, customers can activate the Snapchat AR try-on-experiences and tap to buy directly from their mobile phone.

Events 211

Events Social Media Payment Services Fashion 211

RetailMinded

APRIL 7, 2022

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms.

Consumer 98

Consumer Retail Omnichannel eCommerce 98

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. Cookieless & Consumer Privacy.

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

Payment Services 291

Payment Services Social Media eCommerce Presentation 291

Kissmetrics

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Your customers are individuals, but they also belong to a group based on what year they were born. Run Paid Ads on Social Channels They Use the Most. Why should you customize ads for a Generation X target market?

Social Media 269

Social Media Reference Events Automotive 269

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Consumers in every age bracket are in fraudsters’ sights. Consumers in every age bracket are in fraudsters’ sights. The youngest group of consumers is Generation Z.

Merchant Services 265

Merchant Services Customer Payment Services Social Media 265

Kissmetrics

FEBRUARY 23, 2021

By 2025, this group will reach a worldwide population of more than two billion. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives.

Social Media 271

Social Media Marketing Technology Information 271

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 252

eCommerce Omnichannel Comparison Shopping Recommendation 252

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Social influence continues to show opportunities as U.S. consumers spend more money on Tik Tok than any other social platform.

Shipping Costs 215

Shipping Costs Improvements Live Chat Retail 215

Retail TouchPoints

APRIL 25, 2023

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. For example, Nike now has Nike Fit, a mobile shopping feature that helps customers find their perfect shoe fit using their smartphone camera.

Technology 240

Technology eCommerce Shipping Costs Games 240

Retail TouchPoints

JUNE 28, 2021

Just a few months ago, as soon as England’s second lockdown ended, London’s Regent Street was packed shoulder-to-shoulder with eager consumers. Experiences that combine compelling technology with social interaction are a perfect fit for their needs. Early economic evidence about the recovery of retail is truly exciting.

Consumer 179

Consumer Technology Social Media Arts 179

Retail TouchPoints

FEBRUARY 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. We’re seeing versions of the same phenomenon play out in insurance, wealth management, media and entertainment, retail and every other industry.

Customer 198

Customer Banking Customer Experience Social Media 198

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

Social Media 311

Social Media Recommendation Other Download 311

AcquireConvert

DECEMBER 15, 2020

That’s where social commerce and group buying comes in. The question becomes not if you need to market, but how to make your marketing efforts and sales cost-effective for both merchants and consumers. That’s where group buying and social commerce come in to radically reduce your advertising budget in favor of social commerce.

Shopify 66

Shopify Merchant Services eCommerce Social Media 66

Groove

DECEMBER 22, 2020

B2B advertising refers to any paid media and marketing strategies that are geared toward businesses rather than to individual consumers. The second is the Showcase Shopping ad format, which groups related products together to help searchers and shoppers compare your products and find the best one for them. businesses.

B2B 347

B2B Social Media Merchant Services Reference 347

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 217

Payments Payment Services Customer Experience Social Media 217

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). You want to also offer consumers something that hasn’t been fulfilled by their current options.”

eCommerce 271

eCommerce Consumer Social Media Customer Experience 271

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 255

eCommerce Travel Social Media Consumer 255

Retail TouchPoints

JANUARY 6, 2023

That’s when it became an omnipresent word in ecommerce and social media. For retailers and brands, the introduction of the metaverse means yet another sales and communication channel with the consumers. users, retailers understand better how to approach every consumer group and reinforce their loyalty.

Games 312

Games Cryptocurrencies Clothing Channel 312

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% To determine which method will work best for each consumer, retailers must pay close attention to customer data.

Small Business Retail 216

Small Business Retail Marketing Retail Social Media 216

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

Customer Loyalty 196

Customer Loyalty Customer Retail Shipping Costs 196

Kissmetrics

OCTOBER 27, 2020

The first group go out of their way in search of what they need. If so, you belong in the first group. The second group waits on others to suggest what they should want. Then you belong in the second group. Remember the first group of people I mentioned, those who go out to find what they need?

Marketing 291

Marketing Social Media Article SEO 291

Kissmetrics

MARCH 17, 2021

While the name “Gen Z” appears to have stuck, this generation of young consumers is sometimes also known as the Zoomers, in contrast to baby boomers. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties.

Social Media 325

Social Media Games eCommerce Clothing 325