Retail TouchPoints

SEPTEMBER 16, 2021

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. Many [social] purchases are very organic.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Retail TouchPoints

SEPTEMBER 28, 2021

Global direct-to-consumer brands (DTC) reaped exponential rewards, especially from Millennial and Gen Z shoppers. Not surprisingly, social media is the catalyst for these clearly defined generational behaviors. It wasn’t just Netflix that benefited from discovery during the pandemic.

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Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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Retail TouchPoints

APRIL 22, 2024

In addition to spotlighting the center’s sales and deals, Cindy gives consumers details on the latest fashion trends, acting as their exclusive “shopping bestie.” Imaginuity , a Dallas-based agency, tapped its AI Lab, as well as one of JLL’s preferred brand agency partners, The Dealey Group , to develop the virtual agent.

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Retail TouchPoints

DECEMBER 16, 2022

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX , gaining a platform for select WMG artists to design their own virtual fashion lines. The company is committed to sustainable fashion, promoting the digital garment market as a way for consumers to showcase their style digitally.

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Retail TouchPoints

DECEMBER 3, 2021

Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. Distribution is No Longer Destiny.

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Retail TouchPoints

OCTOBER 4, 2023

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. We wanted to make sure that we took a deeper dive, understanding that this is a complex group.

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ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Using Branded Content With Your Paid Social Media Strategy.

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Retail TouchPoints

NOVEMBER 9, 2022

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index.

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Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Retail TouchPoints

APRIL 16, 2024

The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

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Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

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Retail TouchPoints

SEPTEMBER 24, 2020

Revuze , a marketing, business development, product management and enterprise solutions provider, offers Revuze Explorer, a tool that can help retailers discover consumer insights faster.

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Retail TouchPoints

MARCH 26, 2024

You may recall that last year, Target caught a lot of flak from LGBTQ+ groups for moving (and in some cases removing altogether) Pride-themed merchandise from prominent locations in its stores. But when I tried to defend Target, I got a lot of backlash myself on social media. Do you have an LGBTQ+ employee resource group?

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Retail TouchPoints

MAY 25, 2023

Target has been on the receiving end of fierce criticism from LGBTQ groups and their allies following its decision to remove selected Pride Month collection items from some stores. Target’s decision comes as a surprise from a retailer that prides itself on its commitment to communities, exemplified by the managers of its Cheektowaga, N.Y.

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ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. target “bargain hunters” and other price-conscious consumer groups. Then, it’s time to hit social media. 5 Ways Social Media Improves Ecommerce Loyalty Programs.

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Social Media Improvements eCommerce Customer Retention 115

ROI Revolution

JULY 18, 2023

In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. Our paid media experts can help. SproutSocial, Social Media Trends for 2022 & Beyond. YouTube has been around since 2005.

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Consumer Social Media Download Blog 78

Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

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Retail TouchPoints

OCTOBER 25, 2023

Many operate through social media platforms, with Facebook and Instagram being top performers. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly. So how can brands effectively insert themselves into these conversations?

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ROI Revolution

MAY 26, 2020

Welcome to our May 2020 Social Media Water Cooler. This month, we saw some consumers further adjusting to quarantine regulations while consumers in other states have begun returning to brick-and-mortar stores. That’s it for our May 2020 Social Media Water Cooler. Published May 26, 2020.

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Retail TouchPoints

DECEMBER 27, 2023

Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that keeps product contents hidden, blind boxes are designed to pique consumers’ curiosity and delight them with exclusive products — often featuring popular IP from brands like Disney and Sanrio.

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Retail TouchPoints

MARCH 13, 2024

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. Consumers, especially younger ones, have moved on to places like Netflix , YouTube and TikTok.

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Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Retail TouchPoints

APRIL 8, 2022

Chinese on-demand delivery platform Dada Group is beefing up its 415 Intra-City Shopping Festival, a sales event focused on quick delivery offerings taking place April 8-17, 2022. To reduce the expected pressure on delivery systems, Dada will put its new autonomous delivery service to use for the first time during the Festival.

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Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Join or Create a Facebook Group. Facebook Groups are underrated by marketers. Keep in mind that most group moderators will remove overly spammy posts and people. Many groups have memberships that range from 1,000 to 100,000, but some get even bigger.

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Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

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Social Media Channel Technology Travel 271

Retail TouchPoints

MARCH 9, 2023

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. You’ve got to have great product and a great experience.”

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Retail TouchPoints

JUNE 17, 2022

That was certainly true for Healey Brothers Auto Group , which was the first automobile dealer to try out Pinterest’s Catalogs feature. The results of their work together speak volumes about the potential for digital commerce efforts driven by an understanding of today’s consumer. Not Your Father’s Auto Sales.

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Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

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Retail TouchPoints

JANUARY 4, 2023

“Direct to consumer” is so 2022. This new form of DTC is built on and grows alongside a strong, vocal community of consumer advocates that engage in regular, reciprocal conversations with the brands they buy from. Youthforia Founder Fiona Co Chan is featured regularly in the brand’s social content.

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Kissmetrics

DECEMBER 26, 2020

You can’t talk about online event promotion without addressing the importance of your social media accounts. Not only do you get to post updates for your followers, but you’ll also get to participate in the Group feature on LinkedIn , which will be an invaluable tool in your promotion campaign. Promote Events on Facebook.

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Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

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