Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home
Retail TouchPoints
OCTOBER 4, 2023
In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.
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