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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

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ChannelAdvisor Pulse E-Commerce Newsletter | February

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. The E-Commerce Software Buyers Guide. You need e-commerce software that can simplify, streamline and unify multiple platforms into one manageable experience. As the e-commerce industry continues to evolve, so does the consumer buying journey.

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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

We asked five SaaS and software companies what they did for existing customers around the holidays. Gorilla ROI generated $200,000 in sales in one week by offering a limited-time lifetime plan during a Black Friday/Cyber Monday sale, when consumers expect to see the biggest and best deals of the year. Run a Limited-Time Lifetime Plan.

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How to Utilize Automated Email Marketing

Kissmetrics

For example, when someone signs up for your newsletter , you can automatically send out an automated welcome email. This may all sound a little bit complicated, but the great thing about modern automated email marketing is that the software is simple to use and offers you some powerful capabilities. Why Should You Automate Your Emails?

Marketing 350
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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Eye Tracking Proves That Newsletters Should Be Short and Sweet.

Marketing 357
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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.