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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions.

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The Power of Amazon Enhanced Brand Content: Elevating Your Brand Presence in the Digital Marketplace

Algopix

In the bustling world of e-commerce, where countless brands compete for consumer attention, establishing a distinctive identity is paramount. Amidst this digital cacophony, Amazon stands tall as a titan of online retail, connecting millions of sellers with eager shoppers worldwide.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. And in the event they do get to venture through a site, they do not see the compelling products, content and creative they expect, which discourages them from continuing their journey. “A

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. Understanding Each Platform’s Role in Social Commerce. Convenience.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Creator-guided shopping is booming, with no signs of slowing down. retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions.

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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

An Astound Commerce survey conducted in May found that 60% of consumers made online purchases weekly or more often since the onset of the pandemic. The pandemic has pushed the reach of digital retail beyond its traditional sectors — apparel, accessories and luxury goods. The following strategies will ensure such an outcome.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Not quite.