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From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Retail TouchPoints

During IAB’s latest PlayFronts event , executives across the gaming and advertising landscape delved into new research that reaffirmed the current value — and future potential — of gaming. More than 240 branded games were launched on Roblox in 2023, up from a mere 10 in 2019.

Games 245
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3 Winning Omnichannel Strategies for Unifying the In-Store and Online Shopping Experiences

Retail TouchPoints

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6 A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

They work continuously to collect feedback, understand consumer needs and improve every interaction. From sales and marketing to frontline workers, the goal is to understand what consumers want and deliver on those needs in a way that doesn’t just satisfy customers but delights them. According to recent research, nearly $4.7

Customer 258
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Case Study: How We Helped A Client Exceed Goals

Groove

When we spoke with them in July 2019, we agreed to help them with development support to better manage their website. After partnering with ModelTrainStuff in October 2019, we were challenged to reach a goal of $16M annual revenue by generating new customers and increasing the average order value. All Aboard! The eCommerce Train.

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Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Retail TouchPoints

Think of things like the car or the smartphone — there is a convergence of multiple technology innovations, of market forces and changing consumer behaviors and expectations.” At NBCU we’ve surveyed and talked to a lot of consumers as we have gone through this process of deciding what to build,” said Moore.

Banking 302
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Using the Google Search Trends 2021 Report to Generate Content Ideas

Kissmetrics

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. What Is the Google Search Trends Report? Top Trends from the 2021 Google Search Trends Report.

Games 252
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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

However, that doesn’t mean consumers don’t want to go to malls. In fact, more than 40% of adults reported visiting a mall within a two -week period in August, up from 35% at the beginning of June and 30% in the beginning of April, according to Coresight Research’s ongoing survey of 1,600 consumers.