From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Retail TouchPoints
APRIL 9, 2024
During IAB’s latest PlayFronts event , executives across the gaming and advertising landscape delved into new research that reaffirmed the current value — and future potential — of gaming. More than 240 branded games were launched on Roblox in 2023, up from a mere 10 in 2019.
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