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Magento 2 and Adobe Commerce: 6 Years in the Making

Groove

This evolution was nearly six years in the making after Adobe acquired Magento for $1.68 Adobe provides marketing and creative solutions, while Magento 2 delivers reliable eCommerce operations, product and customer management, and order processing solutions. But the customization doesn’t end there. billion in 2018.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. However, digital signage can only achieve its desired objectives by consistently displaying relevant and up-to-date content. So how do you go about creating a content calendar?

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Keep visiting this hub to get the latest and greatest content related to the show!

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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. This data can be used to better understand the individual, their affinities and the types of content and products they want to see. Uncovering new sales opportunities and preventing lost ones.

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How to Merge Facebook Accounts

Kissmetrics

However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. In this article, we’ll discuss tips and tricks on how you can merge Facebook accounts, but before that, we’ll go over the benefits of this strategy. Improve Customer Experience. Ease of Management.

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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction.

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Redefining the Post-Checkout Moment to Build Shopper Loyalty

Retail TouchPoints

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.