article thumbnail

The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base. Each answer option on a page linked to a follow-up page. .

article thumbnail

Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Signifyd data shows that there was a 35% increase in false claims that an item never arrived in 2022 in Europe, and a 68% increase in false claims about the condition of a product. Some fashion brands, including Zara, J.Crew and Uniqlo , have begun charging for returns in order to claw back lost revenue and dissuade certain behaviors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data-Driven Sustainability: How Supply Chain Efficiency and Clienteling Drive More Sustainable Operations and Customer Choices

Retail TouchPoints

Sustainability can be highly data-driven. Sustainability has become more important than ever in the retail industry, and within the supply chain, retailers now have access to technology that provides them with a 360-degree picture of their inventories and customer preferences.

Supplies 239
article thumbnail

The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 290
article thumbnail

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

article thumbnail

NRF Gen Z Panel: A Group Defined by its Contradictions

Retail TouchPoints

Transactional and Non-Transactional Loyalty Interactions The panelists stressed that continuously gathering customer data about this generation is vital, particularly since their pace of change has accelerated. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed.

article thumbnail

Rent the Runway Turns to Amazon as Turnaround Efforts Continue

Retail TouchPoints

Rent the Runway’s new branded Amazon Fashion storefront features hundreds of pre-worn styles from 35 brands. “Collaborating with Amazon Fashion brings Rent the Runway incredible brand awareness,” said Jenn Hyman, Co-founder and CEO of Rent the Runway in a statement. Gross profit was also up 60% YoY in the quarter to $31.8

Fashion 269