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Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Forrester eCommerce

Forrester’s Digital Go-To-Market Review series evaluates a set of brands in a specific category to see how well they are positioned to thrive independently.

Toys 195
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Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Retail TouchPoints

While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience. To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs.

Toys 233
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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. MINISO controls the entire value chain, from product design to marketing and sales.

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Books-A-Million Adds Same-Day Delivery via Walmart GoLocal

Retail TouchPoints

In the coming weeks, Books-A-Million will roll out the service nationwide, beginning in the Southeast and Midwest markets. The service is available for tens of thousands of products that are in-stock at nearby stores, including books, toys, games and collectibles. Orders placed before 3 p.m.

Books 262
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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. Ikea’s Blåvingad toy collection launched in October 2022 and is produced in part from recycled plastic cleaned from the ocean.

Games 263
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Walmart Introduces ‘No Concerns’ Returns Including Home Pickup for Walmart+ Members

Retail TouchPoints

“Saving our customers time and money is in our DNA, and I am proud of how we’ve innovated to offer exactly what our customers need this holiday — deeper savings across a broader assortment of gifts with a seamless omnichannel shopping experience,” said Tom Ward, EVP and Chief Ecommerce Officer at Walmart U.S.

Toys 293
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. It informs our priorities and evolution as a business; for example, we design toys that engage and that are meant to be shared together. What are your top priorities?

Toys 246