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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times. But there is a way forward, a balance that allows for costs to be recovered and keeps base customers happy and loyal.

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The Psychology Behind Customer Loyalty

Optimizely

But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. . But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

In the past, we’ve compiled lists of amazing loyalty program examples in several different industries but we thought it was time to create a larger collection of the absolute best ecommerce loyalty and rewards programs around in every industry. Here are 5 great fashion loyalty program examples!

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Best Shopify Apps for Fashion Stores

Ecommerce Platforms

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion?

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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

In fact, Menard tells Omnisend that NFTs are a vehicle that can be used to not only verify the authenticity of ecommerce products and improve the user experience, but also bring about a renaissance to the commerce world. The connection and trust from that kind of knowledge can really strengthen brand loyalty.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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Iconic US Fashion Brand

ESW

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers. As the Canadian market is worth CAD$674 billion dollars successful entry via cross-border ecommerce was of strategic importance to the brand.

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