Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences
Retail TouchPoints
NOVEMBER 17, 2023
Successful execution of product substitution depends on several key factors: delivering functional equivalence to the original product, improving product quality, ensuring price alignment, having real-time visibility into inventory management and customer behavior, and upholding customer experience standards.
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