Forrester eCommerce

DECEMBER 11, 2023

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It has the […]

Customer 251

Customer Recommendation 251

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Customer expectations are at an all-time high, and if you are unable to deliver in line with the expectation, chances are likely someone else will. Getting Closer to Your Customers.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

APRIL 9, 2024

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. As early as late summer, Best Buy customers in the U.S. The self-service tool will be available on BestBuy.com, on the Best Buy mobile app and when customers call the retailer’s customer service line.

Customer 289

Customer Subscription Customer Experience Technology 289

UpSellIt

APRIL 22, 2024

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! With a focus on collaborations that drive tangible customer or business value, these awards honor campaigns that demonstrate creativity, support, and serve as catalysts for growth.

Comparison Shopping 142

Comparison Shopping Technology Conversion Optimization Recommendation 142

Optimizely

AUGUST 6, 2020

Your customers are expert quiz-takers. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base. What’s the setup?

Customer Data 195

Customer Data Customer Events Shopify 195

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 237

Customer Retail Information Consumer 237

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud. Current customer Albertsons Cos. Current customer Albertsons Cos.

Merchant Services 289

Merchant Services Supplies Retail Customer Data 289

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. So in this article, I want to go through all the Google Ads recommendations and show you which ones to trust, and which ones to stay away from. In this list, you’ll see a few recommendations with this alarm icon. Worth trying out!

Recommendation 91

Recommendation Improvements Definition Other 91

Retail TouchPoints

MAY 11, 2022

Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. To make all of this possible — from search query relevance to ranking models and recommendation engines — machine learning (ML) is utilized. Data Labeling. Recommendation of complementary items.

eCommerce 289

eCommerce Recommendation Accessories eCommerce Platforms 289

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data lends itself to relevant and personalized messages.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

365 Retail

APRIL 3, 2024

Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. AI-powered retail with poor quality data Let’s take a closer look at what AI-powered retail experience with poor data quality could look like.

Customer 74

Customer Outdoor Customer Data Customer Experience 74

Retail TouchPoints

JANUARY 9, 2024

For 15 years he worked as a business and trade consultant for PwC , helping multinational corporations navigate the intricacies of customs, international trade and the global supply chain. Crowdsourcing delivery can help retailers to increase their efficiency, manage expenses and improve their customer satisfaction levels.

Supplies 282

Supplies Shipping Costs Small Business Retail Recommendation 282

Retail TouchPoints

MAY 7, 2021

Workwear brand Dickies has partnered with 3DLOOK to offer its customers in China a personalized fitting experience on the Tmall Global marketplace. The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel.

Recommendation 279

Recommendation Apparel Technology Consumer 279

Retail TouchPoints

OCTOBER 31, 2023

This transition from remote work to returning to the office brings new opportunities for luxury retailers as their customers now begin revisiting their wardrobe choices. Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 279

Customer Retail Recommendation Fashion 279

Forrester eCommerce

MARCH 6, 2023

Forrester recently published Top Recommendations For Your Security Program, 2023 for CISOs and other senior cybersecurity and technology leaders. In 2023, our recommendations fall into three major strategic themes for security […]

Recommendation 195

Recommendation Technology Other Management 195

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations.

Recommendation 164

Recommendation Apparel eCommerce Improvements 164

Retail TouchPoints

AUGUST 26, 2022

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). In its statement, Sephora alleged that the CCPA included unclear language regarding how it defines the “sale” of data.

Information 298

Information Consumer Recommendation Online Retail 298

Retail TouchPoints

NOVEMBER 17, 2022

Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. The Lily AI/Pimberly partnership can help retailers gain more accurate and robust product data within their centralized product catalog to power all downstream systems.

Management 274

Management Retail Recommendation Channel 274

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

MAY 1, 2024

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. Combined with creativity and data-driven insights, experiential retail opens up endless possibilities. Customers become invested in earning rewards and badges.

Technology 263

Technology Arts Payments Customer Loyalty 263

Retail TouchPoints

APRIL 14, 2022

From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. Privacy has always been a hot topic, but recently temperatures have been rising.

Consumer 290

Consumer Recommendation Definition eCommerce 290

Retail TouchPoints

FEBRUARY 2, 2022

In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. How much data do I need to shift support and drive my overall pricing strategy?

Retail 246

Retail Recommendation Outdoor Customer Data 246

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

AUGUST 2, 2022

Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want. Using zero-party data to offer more relevant products and services will be a key aspect of marketing strategies for years to come.

Clothing 268

Clothing Fashion Channel Information 268

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. A recent ecommerce search report by a leading customer experience platform provider tested sites and surveyed both customers and ecommerce professionals.

Customer Experience 285

Customer Experience Customer eCommerce Customer Loyalty 285

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Top data-related challenges include: .

Customer Loyalty 240

Customer Loyalty Customer Retail Shipping Costs 240

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

MARCH 27, 2024

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine. Google Style Picking Tool The style ratings, currently available to U.S.

Apparel 299

Apparel Accessories Mobile Recommendation 299

Optimizely

JUNE 20, 2019

Customers are fickle. One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

SEPTEMBER 14, 2023

With over 3,000 customizable SKUs available at all times, my company Eyebuydirect balances an abundance of options for customers by integrating UX (user experience) strategies that make shopping decisions feel swift and seamless. Know your customer. It’s what helps a brand truly understand its customers and foster loyalty.

Customer 278

Customer Social Media Recommendation Presentation 278

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not.

Small Business Retail 276

Small Business Retail Recommendation Consumer Customer Data 276

Retail TouchPoints

NOVEMBER 18, 2021

Retail data science solution provider PreciseTarget has launched AcquisitionAI, a tool designed to give instant analysis of a brand’s newly acquired customers, automatically generating audiences that target the highest-value shoppers among them. AcquisitionAI includes integration with Facebook and other digital ad platforms.

Customer 264

Customer Retail Apparel Fashion 264

Omnisend

JUNE 8, 2021

It’s no secret that your existing customers are your best customers. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. In this piece, we’ll cover what it means to create a data-driven customer retention strategy. You want new customers, right?

Customer Retention 148

Customer Retention Customer Merchant Services Recommendation 148