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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

Are you considering adding a customer support module to your online store? Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. Customer Self-Service Portal.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.”

eCommerce 139
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5 strategies to stand out during BFCM

lateshipment

Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. For e-commerce businesses, BFCM is a golden opportunity to boost sales and acquire new customers. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Emeline Berlind: We know that value is top of mind for customers, especially now, but we’re focused on providing not just a transactional journey but an emotional one.

Consumer 208
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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

These “considered purchases” require highly personal consultations, where customers are looking for advice and guidance before committing to a purchase. Retailers know that the way to close these sales is to provide the customer with a high-touch, personalized and informative experience that is responsive to their every question or concern.

eCommerce 291