Kissmetrics

JUNE 11, 2021

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. S – Specific: Visits, Leads, or Customers. Do you want to increase traffic, nurture traffic into leads, or convert leads into customers? M – Measurable: Provide a Numbe r.

Social Media 278

Social Media Marketing Improvements Subscription 278

Groove

DECEMBER 9, 2019

Social Media has become one of the most influential marketing tools used today. Some believe social media branding is as easy as posting photos every once in a while. However, taking the time to develop a social media strategy will help your brand establish longevity and customer loyalty.

Social Media 343

Social Media Customer Loyalty Marketing Consumer 343

Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. Benefits of Advertising on Social Media. Establish A Social Media Presence. Reach A Wider Audience.

Social Media 284

Social Media Merchant Services eCommerce Marketing Customer Loyalty 284

Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media 331

Social Media Marketing B2B eCommerce 331

Forrester eCommerce

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies.

Social Media 368

Social Media Customer Technology Other 368

BigCommerce

FEBRUARY 1, 2019

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.…

Social Media 412

Social Media Customer Customer Loyalty 412

Retail TouchPoints

APRIL 3, 2024

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Customers are unlikely to engage with digital signage if the content appears generic or outdated. Customers are unlikely to engage with digital signage if the content appears generic or outdated.

Social Media 268

Social Media Events Accessories Point of Sale 268

Kissmetrics

FEBRUARY 11, 2021

How will you integrate it with your paid campaigns? What Are Marketing Ethics and Why Are They Important on Social Media? It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers. How to Avoid Crossing the Line.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

Omnisend

NOVEMBER 3, 2020

Online retailers are always looking for new ways to build trust and connect with their customers. This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The interactions between ecommerce brands and customers offer a feel of transparency for onlookers.

Social Media 148

Social Media Multi-channel Channel Reference 148

Inflow Insights

JANUARY 24, 2022

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand.

Social Media 119

Social Media Customer Loyalty Customer Customer Retention 119

BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Customer testimonials.

Social Media 287

Social Media BigCommerce Demo Events 287

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

MARCH 7, 2024

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Retail TouchPoints (RTP): How do you define customer engagement?

Customer 264

Customer Retail Social Media Outdoor 264

Omnisend

JULY 5, 2019

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 Email offers your business a level of access to those prospective customers which is incomparable with other platforms. billion, at last count. Together, they’re like Batman and Robin.

Social Media 151

Social Media Marketing eCommerce Marketing eCommerce 151

Retail TouchPoints

JULY 27, 2023

We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. But a lot of these messages are vague and don’t tell us how to do it. To fully understand our customers’ emotions, we need to understand their values.

Customer 177

Customer Marketing Consumer Toys 177

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Kissmetrics

MAY 11, 2021

For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities. Improve Customer Experience. Who are your target customers?

Social Media 296

Social Media Travel Fashion Management 296

Ecommerce Platforms

MARCH 5, 2017

Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. After that the customer is going to judge you on the quality of support. Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support?

Social Media 136

Social Media Customer Multi-channel eCommerce 136

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. Knowing how to collect and use the data generated can be difficult if you don’t have the best tools. Conversion Tip: Success in social media comes from being able to react to the analytics in near real-time.

Social Media 200

Social Media White Paper Channel Conversion Optimization 200

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

Social Media 220

Social Media Definition B2C Food and Beverages 220

Inflow Insights

AUGUST 4, 2021

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Start advertising early — like, right now.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Wiser

APRIL 24, 2023

Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Furthermore, 85 percent of customers say that they trust online reviews as much as personal recommendations. Why Are Customer Reviews Important?

Customer 157

Customer Social Media Consumer Recommendation 157

Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints.

Social Media 207

Social Media Customer Beauty and Health Consumer 207

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. Now that you have the basics let’s look at an example of a customer journey. Let’s take a closer look.

Customer 349

Customer Social Media Comparison Shopping Information 349

Kissmetrics

APRIL 4, 2018

How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media?

Social Media 229

Social Media Download Books Subscription 229

Smile.io

MARCH 16, 2023

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever. It’s estimated that there are 4.74

Social Media 60

Social Media Omnichannel Channel Customer 60

Kissmetrics

JUNE 2, 2021

How can you do this? By harnessing the power of reviews your satisfied customers have already given. In this blog post, we’ll break down six strategies for successfully using customer reviews to craft effective video and visual ads. Why Should You Use Customer Reviews in Your Advertising Images and Videos.

Customer 274

Customer Social Media Consumer Multichannel 274

Smile.io

DECEMBER 13, 2022

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

Social Media 74

Social Media Blog Improvements Channel 74

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. This will not only earn you more email subscribers but also help increase your followers on social media.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

DECEMBER 13, 2023

With shoppers gravitating toward more sustainable beauty products, brands should consider offering options that best fit their customers’ needs. With trends changing rapidly in the beauty industry, companies must adapt their packaging options to satisfy their customer base. Additionally, glass is infinitely recyclable.

Beauty and Health 208

Beauty and Health Social Media Consumer Customer Loyalty 208

SellBrite

SEPTEMBER 28, 2018

One area that has become increasing popular with sellers is social media advertising. Today we are going to talk about how to successfully drive traffic to Amazon with social media advertising. You need to create a game plan when it comes to approaching social media advertising.

Social Media 115

Social Media Games Customer eCommerce Platforms 115

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

Social Media 337

Social Media Marketing Events Other 337

Retail TouchPoints

APRIL 17, 2024

How Gen AI Can Solve for User Intent as Third-Party Cookies Phase Out Solutions engineers and developers are at the forefront, crafting proof of concepts that blend gen AI with existing systems. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions.

Social Media 272

Social Media B2C B2B Customer Data 272

Kissmetrics

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. By the end of this post, you’ll know how to align your PPC campaigns to your customer journey map and which KPIs to look for to measure your success.

PPC 247

PPC Customer X-cart Social Media 247

Kissmetrics

JULY 28, 2021

Let’s go over what a good content strategy contains and how to create one. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. Social Sharing Metrics.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. How is it different from local SEO? How can you implement it quickly and easily as a busy business owner? What is local search marketing? Let’s find out. What Is Local Search Marketing?

Search Marketing 338

Search Marketing Marketing Customer SEO 338