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SHEIN Hosts Sold Out Pop-Up Event in San Francisco

Retail TouchPoints

Online fast fashion retailer SHEIN is hosting the latest in its traveling series of pop-up events at San Francisco’s Embarcadero Center from June 24 to 26, 2022. The three-day event promised a showcase of more than 1,000 different styles with the product assortment rotating daily.

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Preparing for the Rise in Online Retail Returns

Retail TouchPoints

In 2021, returns cost retailers a whopping $761 billion , or almost 17% of total U.S. retail sales. How online retailers handle merchandising, use technology and approach return policies can mean the difference between waste and wins. Augmented reality (AR) has also become a star of the online retail world.

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Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Retail TouchPoints

In the retail and fashion worlds, brands have always led the consumer in the past, but Gen Zers are digital natives who have lived the majority of their lives with a smartphone in their hand, so the script has been flipped,” Berns explained.

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Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. What does that look like?

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Matalan Expands Online Fashion and Homeware Selection with New Brand Additions

365 Retail

Matalan has announced the introduction of 10 new third-party fashion brands to its online store. This expansion is part of the company’s strategy to enhance its online shopping experience by offering a wider variety of clothing and footwear options.

Fashion 112
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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

Fashion 321
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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

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