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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. Just like making a move to be healthier or start exercising, with data, starting small can make a huge difference. I recommend you talk to a ‘trainer’ before you begin.

Retail 236
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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

Now, the Camp team is reflecting on its success and implementing a plan to further improve the product discovery tool for year-round revenue creation. “We The more data the engine gets, the more tailored the recommendations are. The actual exercise of sourcing all that insight and putting it together was a great alignment tool for us.”

Gifts 255
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 259
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eCommerce A/B Testing: Ideas & Tips You Should Know

Groove

When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. Each factor can affect users differently, so be sure to take your time and evaluate ways to constantly improve. We generally recommend longer test times to ensure your results are accurate. Page Layouts.

eCommerce 285
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The Ultimate Guide to Bing SEO

Kissmetrics

There’s a lot of valuable information here, but for the sake of this exercise, you’re focused primarily on the backlinks section. I don’t recommend buying a new exact domain just for ranking in Bing and Yahoo results. However, I would still recommend that you use keywords naturally in your content, as much as possible.

SEO 363
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10 Places to Take Photoshop Classes Online

Kissmetrics

We recommend looking for courses on reputable platforms with lots of good reviews. With that in mind, here are the top ten online Photoshop classes we recommend. There are a number of exercise files available for participants to follow along with the lessons and practice the techniques learned.

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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

As Marci noted, it’s “not just a one-off, box-ticking exercise. Involve customers and encourage feedback on sizing, get to know the shopper and why product doesn’t fit,” recommended Liza Amlani, a former merchant and Founder and Principal of Retail Strategy Group. Test the market with new size options and be inclusive in marketing.

Consumer 290