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Top Online Retailers Winning a Competitive Market

Optimizely

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. What does that look like?

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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

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John Lewis Partners with Google Cloud in 5-Year, $127 Million Deal

Retail TouchPoints

The retailer will use Google Cloud to enhance both its in-store and online retail experiences as well as to support John Lewis’ ambition to get closer to its customers by creating a pan-Partnership loyalty program in 2024.

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Fashion Brand Struts To Lightning 50 Success Using Inventory Planner

RetailMinded

Some retail brands are born in boardrooms, others are created in more unconventional circumstances – and J Brooks Boutique , an Atlanta-based online fashion business, is one of those brands. Jes hired a lean but talented team to help her fulfill demand and built a slick online store with Shopify Advanced as orders ramped up.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. For example, the brand “hired” Noah, Alibaba’s fashion virtual idol, to host a livestream in September 2022, and nearly quadrupled its daily gross merchandise value.

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