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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.

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NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

Retail TouchPoints

By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its largest-ever group of partner retailers and brands from major corporations had provided support to five women-led emerging business-to-business fashion technology companies. Five New Technologies Driving Retail Personalization.

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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. The app features videos from a collection of retained influencers (called “Sune-setters” in a play on “trendsetters”), large influencers from other platforms and brand founders.

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Orbitvu Fashion Studio Enables Consistent Workflows for Creating Product Imagery

Retail TouchPoints

Orbitvu Fashion Studio offers an integrated photography studio solution that can create high-quality still and video content for use on ecommerce, social media and digital advertising platforms. The solution is designed to help retailers automate and streamline their image creation efforts.

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Are VTubers the Future of Video Content Creation?

Kissmetrics

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

As with all next-gen tech, there have been some early adopters, especially in the realm of fashion, footwear and accessories, that are already employing 3D and AR to enhance the ecommerce experience. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology.

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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well. …and much more.

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