Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Retail TouchPoints
MAY 12, 2023
According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. Source: Deloitte) The real takeaway here is how much younger generations value these digital interactions.
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