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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

A pilot program at a European retailer tested a game focused on a specific product knowledge area strategically chosen to sell new Bosch and Siemens high-end washing machines. Equally important, the associates gave positive feedback, saying the training improved their ability to recommend products to customers.

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JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

Retail TouchPoints

Shopper data points are fed into behavioral models that predict when a shopper is close to leaving the site and then makes a recommendation — such as a special opportunity, a substitute product or an additional service — to move the customer toward purchase.

Games 225
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The Limited Role of AI in Ecommerce

Retail TouchPoints

And this is where AI is poised to be a game changer. For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. But why should this matter to us as shoppers?

eCommerce 263
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Are You Ready for Prime Day 2024

ChannelSale

That’s not all – users can also enjoy free games through Amazon’s Prime Gaming and get access to 3k magazines, books, etc. Sales Online retailers should effectively optimise on all features, bullets and product titles. It is recommended to try comparing the listings with the competitors.

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Engaging Strategies to Heat Up Your Summer Marketing

UpSellIt

In addition, since many brick-and-mortar businesses are closed, Independence Day has become a major shopping day for online retailers. Festival Recommendations For shoppers, attending a festival means seeking out lots of new products. Most products are fair game, as couples are usually building a new home together.

Marketing 108
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Data Privacy Concerns Usher in New Era of Hyper-Personalization

Retail TouchPoints

Together with Google’s imminent end to third party cookies — online trackers that allow advertisers to target consumers with product suggestions based upon previously visited websites or ecommerce sites — these major developments would seemingly be a big win for consumers and a potential bottom-line problem for retailers.

Consumer 239
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point). They’re checking their email, browsing social, listening to music, even playing games.