Store Growers

JULY 14, 2023

After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. When to Hire a Google Ads Agency?

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

MARCH 11, 2020

The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads. Facebook Ads. Google Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

eCommerce 350

eCommerce Events Mobile Channel 350

Store Growers

MARCH 6, 2023

Optimized targeting in Google Ads is a perfect example of this, especially when contrasted with options like audience expansion targeting that allow marketers to define ad audiences manually. What Is Optimized Targeting in Google Ads? Remember, Google’s role is to find potential impressions for you.

Conversion Optimization 91

Conversion Optimization Improvements Other Customer 91

Inflow Insights

JANUARY 15, 2020

SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Desktop vs Mobile Conversion Rate. Trust badges like Norton or McAfee , BBB logo, Google Trusted Stores, etc. eCommerce Conversion Metrics. Fast site speed.

PPC 162

PPC eCommerce SEO X-cart 162

CPC Strategy

JANUARY 29, 2024

What Is a First Party Cookie vs a Third Party Cookie? Third-party cookies are set by a third-party server (ad-tech) via a code placed on the web domain by the owner of that domain. Cookies have evolved in a third-party context; many companies use cookies from websites to track user activity for advertisers to use targeted ads.

Blog 52

Blog eCommerce Improvements Shopping Carts 52

CPC Strategy

JANUARY 29, 2024

What Is a First Party Cookie vs a Third Party Cookie? Third-party cookies are set by a third-party server (ad-tech) via a code placed on the web domain by the owner of that domain. Cookies have evolved in a third-party context; many companies use cookies from websites to track user activity for advertisers to use targeted ads.

Blog 52

Blog eCommerce Improvements Shopping Carts 52

ROI Revolution

AUGUST 19, 2020

When Google announced their immediate plans to roll out a version of unpaid (free!) Google Shopping listings on April 21, 2020, merchants and advertisers alike were excited. and “What will the impact even be, knowing that the Shopping Tab doesn’t drive a majority of traffic for Google Shopping?”. Published August 19, 2020.

Information 78

Information Apparel Operations Management 78

Inflow Insights

MAY 3, 2019

In this guide, we’re going to share the strategies and tactics we use to help our clients set up and run top-performing Google Shopping campaigns. Google Shopping consists of two platforms—Google Ads (formerly Google AdWords) and Google Merchant Center. What Are Google Shopping Ads.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Kissmetrics

AUGUST 18, 2017

When I arrived, I had big plans to leverage CRM data to build remarketing pools , lookalike audiences, email campaigns , etc. This was the minimal piece of information required for us to begin building a CRM and the beginning of a customer match marketing program across Google, Facebook and Twitter. Focusing on Sexy vs. Efficient.

Marketing 231

Marketing Mobile Payment Services Consumer 231

Store Growers

MAY 2, 2019

In theory Google Ads is great. You create ads that bring you tons of wallet-out buyers to your online store. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads. In this article, I’ll show you how to think more strategically about Google Ads.

Shipping Costs 93

Shipping Costs Article Payments PPC 93

Inflow Insights

JANUARY 20, 2021

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

Inflow Insights

MARCH 27, 2020

If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. 1: Use a “See, Think, Do” Social Media Ads Strategy. The cost of ads on social media platforms is rising steadily. However, this is not true for all online stores.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

FastSpring

DECEMBER 14, 2018

If there’s one thing we can count on, it’s that just about everyone online is using Google. If someone has a question about anything, the first stop is almost always Google. For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs.

PPC 63

PPC White Paper Payment Services eCommerce Platforms 63

ROI Revolution

MAY 6, 2021

The Identifier for Advertisers (IDFA) is a random identifier assigned to each iOS user that advertisers use to deliver personalized ads. means for Google ads. What does this mean for Google advertisers? updates for ecommerce brands: 1-day vs. 7-day clicks. It is also used for tracking and attribution. May 6 update.

eCommerce 158

eCommerce Marketing Events Download 158

Store Growers

JULY 15, 2022

You heard Google Ads audiences work great, but don’t know where to start? We will check different audience segments and ways to use them in your ad campaigns. What Are Audiences in Google Ads? Google classifies its users based on interests, intent, or distinctive demographic features. Let’s dive right in.

Consumer Electronics 91

Consumer Electronics Hobbies Customer Other 91

BigCommerce

APRIL 20, 2018

Google and Amazon are in a showdown. Just check out how their ad listings currently look: Google Shopping search versus Amazon Shopping search (via Search Engine Land). But Google isn’t stopping with a similar design. Integration with Google Express, Google Search, and smart speakers (i.e. voice commerce!).

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Store Growers

JULY 13, 2020

I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to do the same. It’s where Google is headed. Get access now!

Merchant Services 143

Merchant Services Recommendation Article Shopify 143

Store Growers

MARCH 9, 2020

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Let’s get started!

eCommerce 189

eCommerce Article Reference Channel 189

Store Growers

MARCH 22, 2023

Google needs a unique reference number tied to a specific product to process product data. In this article, we will cover the product ID attribute; why it’s important, how Google uses it, whether it plays a role in product feed operations, tips on best practices, and other product ID essentials. Let’s explain this.

Merchant Services 91

Merchant Services Reference Recommendation Other 91

Store Growers

JUNE 2, 2021

If you’re running Google Ads campaigns, you need to have some kind of conversion tracking in place. Without accurate information, you might know that your ads are doing “something”, but you don’t really know what. Which puts a limit on the type of results your ads can produce. Use the Google Ads conversion tracking code.

WooCommerce 103

WooCommerce Shopify Article Events 103

Store Growers

FEBRUARY 28, 2019

Sales are coming in, but it’s hard to justify spending more on Google Ads while maintaining your preferred ROAS/ROI. The good news is that Google Analytics already has a lot of built-in reports for this, so you won’t need any new tools. Level 2 – Google Analytics Attribution Models. Organic search?

Multi-channel 156

Multi-channel Channel Article Other 156

Store Growers

APRIL 7, 2022

With Google Ads, you’re able to show ads in all of the different locations that Google has to offer. The goal of this article is to discover the unique challenges that jewelry brands face when they’re running Google Ads, and how to be successful despite them! Google Search Ads for Jewelry Brands.

Jewelry 103

Jewelry SEO Merchant Services Information 103

Kissmetrics

DECEMBER 15, 2020

Some of the common ways to monetize a website (like running ads) won’t necessarily be worth it until you have a certain amount of traffic. Here’s an example of a sponsored post from HR Magazine : Display Ads. Finally, one of the most common ways to monetize your website is by using display ads.

SEO 351

SEO Mobile Magazine Article 351

Kissmetrics

FEBRUARY 10, 2018

But one of my favorite over the years is remarketing. Thankfully, Google has recently introduced a few new features to make this tactic even more powerful. Thankfully, Google has recently introduced a few new features to make this tactic even more powerful. Why remarketing ads to boost app retention?

Mobile 170

Mobile Download Subscription Other 170

Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. Let’s get started!

eCommerce 172

eCommerce Shipping Costs Merchant Services Document 172

eCommerceFuel

SEPTEMBER 28, 2018

We cover a lot of ground in terms of what kind of return on add spend you can expect to see with retargeting, desktop versus mobile, and if you should be layering all sorts of additional demographic attributes on top of your retargeting to improve your ad spend. Ballpark figures on potential return ad spend. So, it depends.

X-cart 38

X-cart WooCommerce Mobile eCommerce 38

ROI Revolution

JULY 31, 2023

Highlight your special deals using text overlays in your video ads or discount codes in your ad copy and headlines. Use square images for single image/video ads. Bonus points if you can inspire users by prioritizing storytelling in your ads! During the busiest shopping season of the year, remarketing is a must.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Ecommerce Platforms

JULY 31, 2019

What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”? Google is not entirely about SEO. And it might not seem feasible at first because who pays attention to paid ads in 2019? Google’s paid marketing framework is ripe with way more potential than you imagine. Fair enough.

Leisure 127

Leisure SEO Beauty and Health Mobile 127

Ecommerce Platforms

FEBRUARY 18, 2019

AWeber vs Mailchimp which is which? AWeber vs Mailchimp: Overview. Mailchimp offers advanced analytics, templates, autoresponders as well as optimization features. AWeber vs Mailchimp: Ease of Import. AWeber vs Mailchimp: Sign Up Forms. AWeber vs Mailchimp: Type of Messages. So which one should you choose?

Marketing 188

Marketing Small Business Retail Information Webinar 188

eCommerceFuel

MARCH 23, 2018

So today, I’ve brought Brett Curry from OMGCommerce.com on to discuss traffic generation from Google and Amazon in 2018. We cover the Google ecosystem and Adwords, Google Shopping, YouTube, and Display Network before moving on to Amazon Sponsored Products, Headline Search Ads, and Product Display Ads.

Shipping Costs 30

Shipping Costs eCommerce Merchant Services WooCommerce 30

Onilab User Guides

JULY 5, 2019

Even though Magento is not a dedicated analytics platform, it uses a decent Magento Reports system that collects, analyzes, and displays the most interesting data about who your customers are, what they do on your site, and what they buy. It’s a nice addition to other marketing channels such as social media and web analytics.

Magento 40

Magento Customer Retention Customer Management 40

Retalon

AUGUST 22, 2023

If CAC creeps up, you may be wasting budget on underperforming channels, campaigns, or ad placements. High retention means customers repeatedly purchase from you vs. competitors. How to Calculate You can measure this through Google Analytics for your site overall and for key pages. Benchmarks The overall average is 2.6

X-cart 41

X-cart Shipping Costs eCommerce Definition 41

eCommerce CEO

JANUARY 29, 2019

Shopify vs. WordPress (WooCommerce) for e-commerce? Adding Free Shipping Threshold Increases eCommerce AOV by 7.32% by VWO. FedEx vs. UPS vs. USPS: Who’s Best For Shipping? 5 Ways to Generate More Ecommerce Sales with Facebook Ads by Pawel Grabowski. When to Avoid WordPress Ecommerce By Joe Robison. 100 – $250.

eCommerce 53

eCommerce Shipping Costs WooCommerce Social Media 53

BigCommerce

SEPTEMBER 7, 2017

BigCommerce is the only ecommerce platform that offers customer grouping for retail vs. wholesale out of the box. BigCommerce Analytics Uncovers Areas of Growth. BigCommerce Analytics is extremely useful out of the box and its remarketing and cohort features are truly remarkable. Free Ecommerce Analytics Guide.

BigCommerce 125

BigCommerce Shipping Costs Payments Demo 125

Kissmetrics

FEBRUARY 8, 2018

That’s why you build a sales funnel with your ad campaigns. Then, you rely on remarketing campaigns to ultimately convert them when ready. However, now it’s focused on your page vs. a competitor’s page. Let’s take a look at two page’s trying to rank for the same term: Brian’s Google Ranking Factors.

Blog 205

Blog SEO Marketing Other 205

Prisync

OCTOBER 12, 2017

Google Analytics Tips. eBay Top Products , Google Trends, Amazon Best Sellers are great initial and reference sources to identify your products. For example, you may again use Google Trends and Google Keyword Planner Tool. Google search will also help you to find different niches.

eCommerce 98

eCommerce Shipping Costs Social Media Payment Services 98