Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Retail TouchPoints
NOVEMBER 30, 2021
The original and most potent form of social commerce is embodied by everyday word of mouth, in which people recommend things to their family and friends. Customers recommend products and services to other people, casually and in-the-moment, millions of times each day on social media, in direct messages, texts, emails and so on.
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