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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

Yikun Shao : There were a lot of reactive steps taken during the pandemic — from the rapid adoption of technology and ecommerce to diversifying supply chains — and I think companies are now realizing the benefits of those actions. One example was the surge in ecommerce during the pandemic, which drove supply chain activity.

Supplies 256
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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

Learn how to maximize your mobile campaign performance and unlock the full potential of your marketing efforts in the ever-changing digital communication landscape. Android and iOS Campaign In this campaign, shoppers received in-page product recommendations tailored to their devices.

Mobile 111
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How to Explain Headless to a 5-Year-Old

Retail TouchPoints

Some agencies will recommend creating a completely custom front end based on CSS, JavaScript and/or HTML and hosting it on Amazon Web Services. How to Explain Composable Commerce to a 5-Year-Old Composable commerce takes the headless concept and applies it to the entire digital infrastructure. An organization does.

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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

One way you can do that is with personalized product recommendation campaigns. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next. How to create a product recommendation campaign. What kind of product recommendations should I send?

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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Unfortunately, many retailers are still struggling to figure out how to create an experience that engages shoppers and their wallets — both in person and online. Sizes, features and brands blend together, your recommendations are irrelevant to your needs, and you end up closing the tab or app without ever checking out.

eCommerce 271
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How to Create Immersive Retail Experiences

Retail TouchPoints

Technology can help fill the gap that vacant sales associate positions create — and do so cost-effectively. The immediate return may be increased engagement, return shopping trips, positive reviews and recommendations and greater brand awareness. But it may be exactly what the consumer wants, and what the retailer needs to compete.

Retail 237
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Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

Kissmetrics

How to Drive Conversions With Internal Site Search. Here’s how to do it. Bean has custom landing pages for many of its products which include not just the product details, but the best weather/activity levels, additional features, and even the technology behind the item: Offer Relevant Recommendations.

eCommerce 326