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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Appliance manufacturer Bosch Siemens Hausgeräte (BSH) has adopted a gamified training solution from Attensi that features competition-based true-to-life scenarios designed to help salespeople remember product features, understand shopper motivations and close the sale. Training Provides a ‘Safe Space’ to Learn and Fail.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Hyper-personalized shopping.

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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

Check out Part 1, which focused on improving CX. Train early and train often. Training beyond the basics might seem to be a luxury during the time-starved holiday season, but it’s well worth the investment for virtually all associate roles in the store. Looking for even more data and insights to power your approach?

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Cultivate Ethical Proficiency in AI The journey toward responsible Gen AI in retail begins with an essential step — ethical AI training. This training goes beyond mere technical know-how, delving into the ethical quandaries and societal impacts of AI. Moreover, ethical AI training in retail should also focus on inclusivity.

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Victoria’s Secret Taps into Google Cloud AI Solutions to Create More Personalized Online Experiences

Retail TouchPoints

has announced a multi-year strategic partnership with Google Cloud to create more personalized and inclusive online shopping experiences, improve customer and associate experiences and drive operational efficiencies through the use of AI and generative AI technologies. (VS&Co.) in a statement. ’s digital platform. in a statement.

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As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years

Retail TouchPoints

Tapping into Gen AI to Improve Online Shopping Trained on Amazon’s product catalog as well as information from across the web, Rufus can answer customer questions on a variety of shopping needs and products, provide comparisons and make recommendations, all within a conversational context. customers in the Amazon mobile app.

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IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

Retail TouchPoints

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings.