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Home Depot Rebrands Retail Media Network as Orange Apron Media

Retail TouchPoints

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Don’t miss the chance to hear directly from Babcock about The Home Depot’s plans and the future of retail media at the Retail Innovation Conference & Expo taking place June 4-6 in Chicago.

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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible for providing improved supplier experiences while driving new sources of ad revenue, profitability and sales.

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Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Retail TouchPoints

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas …and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Merry & Bright , Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. ET on the TalkShopLive platform.

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The Home Depot Introduces New Associate-Facing App, Updates Hourly Pay Practices

Retail TouchPoints

The Home Depot is enhancing its associate experience with a new app developed to help them prioritize tasks more effectively, and a new pay policy that rounds clock-ins and clock-outs to the nearest minute rather than the nearest 15 minutes. The new app, dubbed Sidekick, is aimed at improving the customer experience as well.

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The Home Depot Enhances CDP to Personalize the Shopper Journey

Retail TouchPoints

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. The Home Depot has demonstrated its focus on the customer journey through recent executive level appointments.

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Home Depot Strengthens Store Networks to Support Hardware Refresh

Retail TouchPoints

The Home Depot began distributing 125,000 hdPhones to store associates in June 2022, but as with any piece of hardware, the multi-function devices are really only as good as the in-store networks supporting and connecting them. That’s a major reason the rollout coincided with a network refresh for the retailer’s U.S.

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The Home Depot Deploys 125,000 Multi-Function Associate Mobile Devices Chainwide

Retail TouchPoints

The Home Depot will roll out more than 125,000 new hdPhones to associates in order to improve both the worker and customer experience at its stores. Our customers expect a frictionless experience, in our stores and on their mobile devices,” said Fahim Siddiqui, EVP and CIO of The Home Depot in a statement.

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