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Is Price Matching the Right Strategy for You?

Wiser

For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. A separate Wiser survey of headphones shoppers had price as one of the top-five reasons to buy. What Is Price Matching?

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Is Price Matching the Right Strategy for You?

Wiser

For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. . A separate Wiser survey of headphones shoppers had price in the top-five reasons to buy. .

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. For example, the base price for organic produce will likely be very different in New York City than in Florida because overall cost of living is significantly different in these areas.

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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

To succeed in reaching potential customers where they are, your team must employ a culturally competent localization strategy to establish a competitive advantage. To succeed in reaching potential customers where they are, your team must employ a culturally competent localization strategy to establish a competitive advantage.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

Check out the Retail Strategy & Planning Series on-demand. This is Part 1 of The Holiday Readiness Series , which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach ?

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10 Successful Google Advertising Ideas

Kissmetrics

However, it’s well worth it to have a solid strategy. billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. Before we get to strategy, let’s first understand what Google ads are. With around 3.5

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How Pricing Mistakes Could Be Hurting Your Profits

Wiser

Pricing strategy is one of the hottest topics in the retail world, and rightly so. Having the right strategy keeps companies competitive and profitable. Common Pricing Mistakes. Participating in Price Wars. Having the lowest price doesn’t always mean you’ll attract the most buyers.