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Best Practices for Acquiring New Customers via PPC Advertising

Omnisend

For eCommerce businesses to expand operations, customer acquisition is a must. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base.

PPC 201
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The Best Luxury Marketing Strategies

Kissmetrics

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Marketing Trends. Me neither.

Marketing 363
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How to Market Without Cookies

Kissmetrics

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264
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Back to the Basics of B2B Marketing

Groove

The Basics of B2B Marketing. However, this blog is bringing B2B marketing back to the basics. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. Keep on reading to uncover four strategies that lay the foundation for your marketing strategy. Identify Your Target Audience.

B2B 150
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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

But, if you’re not tracking these channels correctly, you’re probably not employing the best digital marketing strategy for your brand. The Client: A Wholesaler Operating on Seasonal Trends. This seasonal nature was already reflected in our team’s PPC strategy. Using that Data in Our Google Ads Strategy.

PPC 106
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The Nuts and Bolts of Scaling for Marketing

Omnisend

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142