Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

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Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The market could reach $783.3 Social Media Creates a Blueprint for Future Innovation.

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Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. Taking an Agile Approach to Marketing and Advertising.

Gifts 244

Gifts Social Media Shipping Costs Consumer 244

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

MAY 1, 2024

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Retail data analytics leverage customer purchase history and browsing behaviors to provide personalized recommendations, catering to preferences for individualized experiences.

Technology 282

Technology Arts Payments Customer Loyalty 282

GetElastic

MAY 31, 2019

When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. Like a good friend, their photos show up on your social media feed. And since that influencer looks so much like a friend, you might be inclined to give their recommendations more weight. Absolutely.

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Social Media Marketing Recommendation Clothing 163

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

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Improvements Marketing Social Media Blog 491

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

Social Media 298

Social Media Retail Events Channel 298

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Social media copy. Meta titles.

Marketing 354

Marketing Social Media eCommerce Arts 354

Retail TouchPoints

JULY 10, 2023

Generative AI can analyze customer data, perform social media sentiment analysis and create custom journeys to offer personalized product recommendations like a stylist does and even discounts on items the AI believes a customer wants most in order to drive revenue. Automated catalog and product descriptions.

Merchant Services 269

Merchant Services Shipping Costs Retail Social Media 269

Retail TouchPoints

DECEMBER 27, 2023

Rethinking the Product Development Lifecycle For many new products, CPG leaders fixate on pre-launch and launch activities, opting to spend the bulk of their investment on things like product innovation, demand forecasting and marketing strategy. These are important steps, but they often only rely on one-time data analysis (i.e.

Improvements 227

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FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179

Games Marketing Events Merchant Services 179

Groove

NOVEMBER 12, 2020

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. This is just the beginning to creating a positive customer experience. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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Customer Loyalty Customer Retail Shipping Costs 194

Retail TouchPoints

APRIL 18, 2023

Unsurprisingly, younger shoppers are 2X-3X times more likely to have shopped using emerging media, including social media, virtual try-ons and online live streams [1]. Nearly a third of Americans buy something based on an influencer recommendation at least once a week [ 4 ]. Influencers have incredible, well, influence.

Merchant Services 245

Merchant Services Payment Services Social Media Retail 245

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. festival in 2022 for proof.

Social Media 266

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Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Paul Frantz, Head of Agency Partnerships at Rokt , leads Rokt’s Agency and Marketing Partnerships team and joined the business in January 2023.

Customer Experience 231

Customer Experience Shopping Carts Presentation Social Media 231

Kissmetrics

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. Then use social media platforms like Instagram.

eCommerce 271

eCommerce Social Media Shipping Costs Reference 271

Kissmetrics

MARCH 1, 2021

One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Customers who choose to participate then receive a short survey form to fill out. The reviews and ratings that customers provide in the surveys can be displayed on your website and other marketing platforms.

Customer 277

Customer Merchant Services eCommerce Social Media 277

Retail TouchPoints

JANUARY 4, 2023

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Surveys show that 60% of digital sales are influenced by having a physical store nearby.

eCommerce 250

eCommerce Omnichannel Comparison Shopping Recommendation 250

RetailMinded

APRIL 12, 2023

Although many students might live on a shoestring budget and, thus, might have a fairly low buying power, marketing to them is still wise due to many reasons. Students make up a large piece of the modern consumer market. On top of that, it will let you realize the full potential of your marketing tactic.

Marketing 52

Marketing Social Media Seminar Leisure 52

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience. If this sounds like you, don’t worry.

Customer 349

Customer Social Media Comparison Shopping Information 349

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected. But what can you do after that? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

Marketing 98

Marketing Customer Social Media Merchant Services 98

Omnisend

JANUARY 8, 2024

Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position. The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Personalize Your Back-to-School Marketing.

Payment Services 261

Payment Services eCommerce Payments Retail 261

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. billion in 2018 to $54.5

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

Social Media 271

Social Media Shopify Magazine PPC 271

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). The Venmo homepage feed mimics that of social media sites. Denise Leonhard, VP and GM, Venmo.

Payments 303

Payments Merchant Services Payment Services PayPal 303

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. These are the people in the trenches. Square: 6.5%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Retail TouchPoints

JULY 30, 2020

However, uncertainty regarding school openings and remote learning practices is impacting what households are spending thus far, according to the NRF survey. Results from two separate surveys, each collecting feedback from 1,000+ U.S. College students and their families are set to spend an average of $1,059.20

Merchant Services 249

Merchant Services Apparel Omnichannel Clothing 249