ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. COVID-19 brought the travel industry to a screeching halt earlier this year. But as quarantine restrictions lessen across the nation, searches relevant to travel and vacation have seen massive increases on Pinterest. Published September 17, 2020.

Social Media 78

Social Media Travel Events Presentation 78

UpSellIt

SEPTEMBER 14, 2021

That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to a new mindset among travelers.

Travel 107

Travel Books Leisure Social Media 107

Kissmetrics

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Marketing 276

Marketing Social Media Travel Events 276

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. It is unlikely that travel next year will be back to the pre-pandemic peak. Here’s why.

Food and Beverages 210

Food and Beverages Marketing Travel Retail 210

Kissmetrics

MAY 11, 2021

However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Agency A and Marketing Agency B both have separate Facebook accounts.

Social Media 296

Social Media Travel Fashion Management 296

Retail TouchPoints

JUNE 3, 2021

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

Food and Beverages 163

Food and Beverages Marketing Automotive Leisure 163

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. RTP: How are you balancing your marketing and advertising to drive traffic not just to your owned ecommerce platform but also to your wholesale retail partners like Target?

Toys 237

Toys Social Media Subscription Consumer 237

Kissmetrics

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. This is an excellent opportunity to rework some of your blog posts and turn them into easy to consume social posts.

Improvements 311

Improvements Marketing Social Media Travel 311

Retail TouchPoints

FEBRUARY 14, 2023

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. So how did marketers do this year? As always, it was a mixed bag.

Travel 239

Travel Games Merchant Services eCommerce 239

Retail TouchPoints

NOVEMBER 29, 2023

Visual content, in its myriad forms, has emerged as the linchpin of successful marketing, playing a pivotal role in building brand identity, driving consumer engagement, and ultimately revving up sales. The proliferation of social media platforms dedicated to visual content cannot be ignored.

Social Media 232

Social Media Travel Information Consumer 232

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

OCTOBER 13, 2023

While platforms like Instagram allow Bask to lean into its elevated aesthetic by posting very travel-oriented images and educational content touting its products, Threads gives the team an outlet to “flex into that playful, conspiratorial persona,” Huffstetler explained. This is one of the cool things about Threads right now.

Social Media 260

Social Media Travel Consumer Operations 260

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing. Find the Right Path to Reach Shoppers.

Point of Sale 280

Point of Sale Mobile Customer Marketing 280

Groove

DECEMBER 13, 2019

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. How’d you get into content marketing? “I And that’s really how I got into content marketing, and publishing, specifically.”.

eCommerce 358

eCommerce Marketing Social Media Travel 358

Kissmetrics

OCTOBER 6, 2021

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Social media sites, like Facebook and Instagram, however, are using a slightly different approach. What Does the End of Third-Party Cookies Mean for Paid Social? This data is not going away.

Social Media 283

Social Media Travel Mobile Fashion 283

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

Social Media 247

Social Media Consumer Fashion Shopify 247

Kissmetrics

SEPTEMBER 3, 2021

With a traditional job fair, there’s only so far people are willing to travel to attend, but when they’re meeting employers from the comfort of their own home, this isn’t a factor. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. Email Marketing.

Marketing 290

Marketing Events Workshop Social Media 290

Retail TouchPoints

DECEMBER 14, 2022

Domain NORTHSIDE has 135 stores, including locals like Nina Berenato and Viva Day Spa + Med Spa , and first-to-market DTC concepts like The RealReal , Mejuri Faherty and Anine Bing. The larger-than-life piece can be seen from nearby buildings and often catches the eye of airline travelers. Designed by Tucson, Ariz.-based

Social Media 256

Social Media Arts Travel Events 256

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

APRIL 21, 2021

Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product. Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

MAY 25, 2023

According to AP reporting, Target “said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.” store taking in travelers trapped by a snowstorm in late December 2022.

Social Media 236

Social Media Accessories Travel Clothing 236

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JUNE 10, 2022

The market could reach $783.3 Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. They expect that you’re going to track them and understand the way they are traveling around in your brand, and they want to be appreciated as a customer.

Social Media 250

Social Media Channel Technology Travel 250

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Marketing 270

Marketing Games Download Social Media 270

Retail TouchPoints

NOVEMBER 10, 2020

With travel restricted by COVID-19, these shoppers are highly likely to choose shipping directly to the gift recipient. Gift purchasing is still as important as ever, but regardless of whether I buy it online or in a store I can’t physically take that gift with me to my family because I’m not traveling to see them.

Shipping Costs 246

Shipping Costs Social Media Gifts Shipping 246

Kissmetrics

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Uncommon Goods. Stitch Fix.

eCommerce 219

eCommerce Marketing Social Media Events 219

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans. Amplify insights through targeted surveys.

Social Media 253

Social Media Consumer Information Marketing 253

lateshipment

AUGUST 16, 2021

This can help you try out different marketing strategies for the holiday season as well as get prepared to ship out parcels on time while simultaneously being aware that some parcels are bound to be delivered late without succumbing to surcharges. eCommerce 2021 Holiday Calendar for Marketing Campaigns. Cyber Five.

Shipping Costs 130

Shipping Costs Shipping Marketing Small Business Retail 130

Kissmetrics

APRIL 7, 2020

Just look at the Coronavirus marketing stats I shared a few weeks ago. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. For some industries, it has gotten better, but for others like travel, it’s still terrible and will be for a while.

Marketing 357

Marketing Payment Services SEO eCommerce 357

Optimizely

NOVEMBER 13, 2018

According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. Brands like Amazon are eager to win a piece of market share with a constant stream of innovations like the virtual closet organizer and personal stylist Echo Look and the Prime Wardrobe try-before-you-buy offering.

Fashion 236

Fashion eCommerce Marketing Jewelry 236

Retail TouchPoints

MAY 12, 2022

As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania. Marketers can multiply these types of triggers by associating products with more frequent events. When do we want them to think of us?

Marketing 224

Marketing Travel Clothing Information 224

Kissmetrics

MARCH 12, 2018

What that also means is that marketing methods have to change to account for the shift to mobile use. As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to engage these customers, create dialogues and foster relationships that make it hard for them to resist your products and services.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

JANUARY 11, 2023

And often, it gets a little weird: He has hosted pop-ups in ice cream trucks and has done scavenger hunts and giveaways that start on social media and end in the most random of places. “I I was in a touring metal band, so I’m used to the do-it-yourself way of doing things,” Earle admitted.

Retail 225

Retail Social Media Customer Loyalty Travel 225

ROI Revolution

JULY 12, 2023

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. Influencer marketing has the power to affect purchase decisions because of the relationship and trust cultivated with the influencer’s unique audience. Establish trust and authority.

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

Kissmetrics

MAY 27, 2021

Marketing plays a crucial role in your store’s success. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media. Use Memorial Day hashtags on social media platforms, but be careful about the kind of content you post. Run a Flash Sale.

Social Media 267

Social Media eCommerce Events Recommendation 267

Retail TouchPoints

MARCH 5, 2024

As a brand rooted in Y2K nostalgia and one that is very much on a comeback trajectory, what role does culture play for you in marketing? And now, people are traveling more. Go There is a double entendre to not only fulfill those travel fantasies, but also go there with your style and take it to the next level.

Fashion 218

Fashion Travel Multi-channel Games 218

Omnisend

APRIL 26, 2023

However, to enjoy all these benefits you need to come up with a solid business idea that aligns with your skills and has sufficient market demand for you to make a profit when you start operations. The business owner examined the market, identified a gap, and created a solution that resonated with their ideal customers.

Small Business Retail 158

Small Business Retail Payment Services Social Media Payments 158