Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell? What Are Google Discovery Ads? And guess what?

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Recommendation Social Media Marketing Customer 172

Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management?

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Management eCommerce Games Other 319

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. First, we optimized their strategy for the outdated websites ? The Solution.

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Improvements PPC Recommendation Shopping Carts 370

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. Merchants must first upload their products to Google Merchant Center.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Groove

JUNE 30, 2020

Google Ads is rolling out new features now more than ever, and advertisers are stuck with no clear understanding on how to make the features work. Reap all the benefits Google has to offer and ensure your brand is reaching more customers with these 5 tips for Google Ads optimization. Use location targeting.

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Customer Electronics Information Improvements 326

Groove

AUGUST 11, 2020

Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. In this blog, we're sharing 4 tips to optimize campaigns and increase revenue: Use audience targeting. Use Google shopping, search and display ads.

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Customer PPC Shopping Carts Recommendation 368

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Secondly, Bard is an effective tool for topic optimization.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Secondly, Bard is an effective tool for topic optimization.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Retail TouchPoints

OCTOBER 2, 2023

The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I So let’s discuss some alternative tactics marketers can use to effectively target users when third-party cookies are no longer an option. And yet there’s a successional gap.

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Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site.

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Kissmetrics

NOVEMBER 25, 2020

It is targeted to motivated people who are ready to buy your products. This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer.

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Kissmetrics

AUGUST 18, 2020

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events. With both Facebook and Google, you’ll need to use code for setting up events on your website.

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Events Download eCommerce Payments 363

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google Shopping Ads.

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B2B Social Media Merchant Services Reference 347

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

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Kissmetrics

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. The quality of your ad plays a huge part as well.

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PPC Marketing Social Media SEO 287

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Local search marketing can be used by businesses of any size, within any industry, targeting any customers in a specific area.

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Search Marketing Marketing Customer SEO 338

Groove

NOVEMBER 12, 2021

Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition.

PPC 195

PPC Merchant Services Social Media eCommerce 195

Groove

JUNE 13, 2022

Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. To do this, Groove Commerce tested specific targeting options and narrowed down who is a potential customer that finds value in the company’s brand. After these changes, Strobels' Google Ads Optimization Score jumped from 80% to 85%.

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Supplies PPC Improvements Information 195

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. This privacy-friendly approach empowers retail brands to create hyper-personalized targeting tactics, fostering genuine connections while respecting user privacy.

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Retail Apparel Consumer Clothing 247

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. How Does Google Calculate Ad Costs? Google doesn’t set a cost for each ad.

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PPC eCommerce B2C Improvements 310

Kissmetrics

DECEMBER 31, 2021

The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Use AI To Streamline Your Ads.

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Customer Data Travel Customer Improvements 251

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. It’s the preferred app for targeting 16-to-24 year-olds (even beating TikTok). In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

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Marketing Technology Social Media Recommendation 311

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work?

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PPC Information Marketing Social Media 277

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. Show ads at the right time. Target mobile devices. Show Ads At The Right Time. Use extensions.

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PPC eCommerce Mobile Mobile eCommerce 370

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Recommendation Improvements Definition Other 91

Kissmetrics

AUGUST 11, 2021

The answer is geo-targeting. What is Geo-Targeting? Geo-targeting is an active response to a user’s geographical location. The simplest examples of geo-targeting are right in the SERPs. Google knows where they are and aims to deliver more relevant results, which drives conversions. Experiment With Languages.

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PPC SEO Jewelry Conversion Optimization 286

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions.

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Channel Information Customer Consumer 238

Groove

JUNE 15, 2021

In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. Advertisers use PPC advertising networks, such as Google Ads, to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines. PPC Advertising on Social Media & Google.

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Social Media PPC Improvements Reference 221

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

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X-cart Recommendation Customer Other 307

Kissmetrics

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? Let’s cover what you need to do to get started and optimize your chances of success. Let’s get started by explaining precisely what a sponsored app ad campaign is.

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Mobile Payment Services Download Other 249

Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings.

Retail 265

Retail Multi-channel Omnichannel Technology 265

Kissmetrics

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

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PPC Automotive Information Marketing 181

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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PPC Recommendation Information Improvements 306

Groove

MAY 6, 2020

They used Facebook Ads, Google Ads and Bing Ads to spread the word, but it wasn't going as well as they had hoped. Once we took over, and our budget was approved, we began monitoring their Google, Bing and Facebook Ads. We monitored these ads on a weekly basis to deliver the most optimal performance.

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Accessories eCommerce Customer Blog 259

Kissmetrics

FEBRUARY 16, 2021

Google continually updates its SERPs (search engine results pages). It makes sense—Google’s entire business model is based on providing users with the best possible experience. According to Moz, Google updates its algorithm thousands of times a year. Use long-tail keywords to optimize for all kinds of intent.

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SEO Mobile Games Marketing 359

Kissmetrics

AUGUST 10, 2021

As you research, look at law firms that cater to the same target market you do and do the same kind of work you do. Use Ubersuggest to get content ideas, find keywords you should target, and perform a competitive analysis. They head to Google and type in their question, and scroll for answers. How do they speak to client needs?

Marketing 290

Marketing SEO Social Media Information 290