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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Multiple Meta Resources. The new Square-specific Amex credit card, which will be powered by i2c Inc.

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10 Must Read Shopify Tips & Resources. (Mainly) For Beginners.

Ecommerce Platforms

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Additionally, consumers look for social experiences where they can readily access and feel products with friends and family.

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How Pinterest is Monetizing its Positive Corner of the Internet

Retail TouchPoints

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I Pinterest is a shopping destination, not a retailer.

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Retail’s Journey Toward Personalization

Retail TouchPoints

In spite of the convenience of online, consumers still enjoy the in-store shopping experience, and companies like Target, whose in-store sales grew by 22.9% Innovations in data collection and technology are allowing businesses to rethink and redesign the in-person shopping experience. Take for example a granola bar.

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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Automation and segmentation tools: ActiveCampaign vs Klaviyo ActiveCampaign With ActiveCampaign, you can create automations—the company calls them automation recipes—for post-purchase, abandoned shopping carts, welcome emails, follow-up emails, and more. Klaviyo Klaviyo users can access an extensive help center and many useful guides.

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Facts and Myths About Video Marketing — The Holiday Edition

Retail TouchPoints

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. Fact: Video can help re-create those in-person shopping experiences. Myth: Video is expensive to produce.

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