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Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Retail TouchPoints

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas …and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Merry & Bright , Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. ET on the TalkShopLive platform.

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Fanatics Taps Former Red Bull Exec to Head Marketing for Collectibles Division

Retail TouchPoints

In the newly created role, Turner will further build out the division’s marketing organization and oversee brand vision, strategy and marketing efforts across Fanatics Collectibles’ portfolio of physical and digital collectibles. Turner will report directly to Mike Mahan, CEO of Fanatics Collectibles.

Marketing 264
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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

When you think about our footprint, we’re large enough to matter to our brand partners, but small enough to execute test-and-learns, and be very agile and quick to market,” said Enos. “And And that’s something that we see as a key differentiator and something that our brand partners really are looking for.”

Channel 245
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Claire’s Aims High (and Wide) with Next-Gen Paris Store, U.S. Grocery Expansion

Retail TouchPoints

Claire’s is celebrating the opening of its next-generation store in Paris with a Fashion Week event on March 6, 2023 that will spotlight the brand’s partnership with fashion designer Nicola Formichetti and V Magazine. At the same time the brand also is expanding its presence across grocery stores in the U.S.

Magazine 299
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Build Your Brand, Then Boost Your Sales More than seven in 10 customers say they are likely to trust a company more because of brand-building initiatives, which goes to show that there’s value in playing the long game. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 251
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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

PPC 195
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Design Exec: Understanding Human Nature is ‘Terra Firma’ in a Fast-Changing Retail Industry

Retail TouchPoints

That means he studies culture and how we as humans live, interact and respond emotionally and physically to the world around us in order to help brands shape their physical experiences. But that didn’t happen because, although that kid they catered to met the brand when they went off to college, they also are from a suburb.

Retail 256