article thumbnail

Store Management Costs in the Era of Ecommerce

Retail TouchPoints

The impact of this increasing growth is the resulting strain on incumbent infrastructure that was originally designed to manage only about 5% of a retailer’s total sales capacity; the steady rise in costs from stretching this capacity have shown home delivery, buy online, pick up in-store (BOPIS) and curbside fulfilment to be highly unprofitable.

article thumbnail

The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

Juggling multiple marketing campaigns is stressful. Curiously enough, adopting the same methodical mindset of a financial currency trader can help you better manage results. Here’s the problem with digital marketing. Adjusting Your Budget Based on Market Movement. KPIs are due EOD. Here’s how. It changes every day.

article thumbnail

Visa, Mastercard Settlement Represents Major Victory in Merchants’ Fight Against Swipe Fees

Retail TouchPoints

history, according to Reuters , and if it receives court approval it would resolve most of the ongoing claims against Visa and Mastercard, which began in 2005. Additionally, the settlement provides funding for new programs to educate small businesses about payment acceptance options and how to best manage costs.

article thumbnail

The 5 Best Amazon Marketing Companies of 2020

Kissmetrics

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Marketing 292
article thumbnail

Burberry Appoints New Chief Creative Officer as Tisci Departs

Retail TouchPoints

Lee will replace former creative chief Riccardo Tisci , who was appointed to the role in March 2018 following his career with Givenchy from 2005 to 2017. As the London-headquartered brand’s Chief Creative Officer, Lee will manage all Burberry collections.

Fashion 277
article thumbnail

The 7+ Best eBay Management Listing Software Tools

eCommerce Training Academy

eBay Selling Manager. With eBay Selling Manager you can quickly create and manage listings, track sales statuses, and perform post-sales tasks like leaving Feedback and printing shipping labels—all from one central location. Create beautiful eBay templates, manage your orders, messages and more. Get started.