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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

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Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Retail TouchPoints

The bar for what makes a standout customer experience (CX) is rising every year. Shopper expectations are always evolving and your customer experience should evolve with it. For highly personalized products, this personal approach is a key differentiator for building long-term customers. Lancôme Lipstick Augmented Reality.

eCommerce 278
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Cryptocurrencies are the Future of Payments: Here is How Merchants Fit In

Retail TouchPoints

Bitcoin began as a concept to revolutionize payments in 2008, and today stands at a total valuation of more than $1.1 trillion at the time of writing this article — a figure that is higher than the market capitalization of JPMorgan Chase, Bank of America and Wells Fargo. Reinventing Payments: The Entry of Bitcoin.

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6 Things to Know About Ecommerce Consumers in 2023

ESW

Likewise, technology trends are rapidly changing the customer experience, and many legacy brands are struggling to keep up. In this article, we will take a look at some of the top trends shaping the industry today. Brands that offer the payment methods in online stores that consumers prefer are more likely to win and retain customers.

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Understanding Forrester’s POST Methodology for Building Your Personalization Program

Kibo

Forrester created the POST (People, Objectives, Strategy, and Technology) methodology in 2008 to better help organizations collaborate better on enterprise-level projects that involve multiple stakeholders or channels. Let’s break the four steps down: People: Which Customers Are You Trying to Serve?

Channel 62
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Why Digital-Native Brands Are Moving In-Store

Optimizely

Last year’s closures even managed to beat the previous record of 6,163 store closings in 2008 — mid-financial crisis. Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. Get to know your customers better.

Workshop 312
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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Are you a local business that serves customers at a physical address? While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device. of mobile searches are based on location.