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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. And, it’s not just for marketers. Online retailers are also using social media to drive revenue.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362
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25 Marketing Books You Should Be Reading

Kissmetrics

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format. Hacking Growth.

Books 271
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From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Optimizely

Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. In this special episode, we talk to the owners and marketers at niche brands that grew from their basements and backyards into full-fledged businesses. Listen to Episode 23: The Empowered Marketer. BXB by Jenny Buxton.

Marketing 302
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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

What that also means is that marketing methods have to change to account for the shift to mobile use. The numbers tell us that from 2008 to 2015, the time spent by the average U.S. Let’s take a look at five mobile marketing trends for 2018 that can help you strategize your campaigns for maximum ROI.

Mobile 214