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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

Sending out such cards through multiple platforms, including social media and mobile phones, means seamless and immediate deliveries, allowing customers to use their cards through their favorite channels right there and then. Consumers are not the only beneficiaries of this method of payment.

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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Generation Alpha covers those born between 2010 and 2024. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. How do you do this?

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7 Link Shortener Alternatives to Goo.gl

Kissmetrics

Which one do you think looks more attractive on a website or social media post? However, Google made the tool available to the public in 2010, which made it simpler for all website owners to access and use. As we’ll see in a moment, FDL improves upon Goo.gl Which one would you be more likely to click on? The answer?

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Retail Loyalty’s Moment is Now

Retail TouchPoints

This confluence of factors makes it possible to send valuable digital offers to retail loyalty program members in highly targeted, personalized ways that also incorporate added contextual dimensions to optimize and improve redemption and engagement. Do they engage with the retailer over social media? In a word, relevance.

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How eCommerce Writing and Content Marketing is Evolving

Groove

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. Living Improvements for Everyone. And of course, social media and how we sell.

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