article thumbnail

Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

article thumbnail

How eCommerce Writing and Content Marketing is Evolving

Groove

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. How’d you get into content marketing? “I And that’s really how I got into content marketing, and publishing, specifically.”.

eCommerce 358
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Generation Z showed us what the intersection of technology and humanity looks like. Why should marketers care about them right now? Generation Alpha covers those born between 2010 and 2024. Generation Alpha Culture and the Future of Marketing. Generation Alpha Technology Trends. But, they’re children.

article thumbnail

Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

Retail TouchPoints

ContextLogic CEO Joe Yan said that he expects the acquisition to be beneficial to both Wish’s sellers and its shoppers: “Integrating the Wish platform into Qoo10 will create a true global cross-border ecommerce platform to support the massive market demand ,” said Yan in a statement. followed by former #1 Shein.

article thumbnail

How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

article thumbnail

The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Now, new developments in data technology have sparked a new approach for brands called Direct-to-Retail (D2R). So how does it all work? And why haven’t brands done this before?

Retail 246
article thumbnail

Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 The differences reflect how advanced technologies influence those goals.