Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience
Retail TouchPoints
SEPTEMBER 21, 2021
While the company made its name with what was at the time (back in 2011) an innovative subscription service model — clients receive regularly scheduled boxes, a.k.a. The company believes that the direct buy concept gives it a competitive advantage by expanding Stitch Fix’s total addressable market.
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