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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers.

Toys 247
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Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

RTP blog

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. One way in which a brand can typically increase its natural base is to attract new consumers who go on to repeat purchase.

Channel 150
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The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO

Retail TouchPoints

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. Co-founded by actress Jessica Alba in 2012, the company touts a line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. According to the SEC filing , The Honest Co. The Honest Co.

eCommerce 277
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

Marketing 311
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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Foley and Kushi have remained heavily involved with Peloton since they founded the company in 2012. We are immensely grateful to John and Hisao for having the vision, ambition and commitment to turn Peloton into the iconic consumer brand it is today,” said Boone in a statement. Both programs also include a $150 one-time setup fee. “As

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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

Is there an area that can improve the associate/consumer interaction? With an impressive track record in the consumer electronics and retail industry, he is a rising innovator in the world of VR technology and marketing. Keep the Customer Experience in Your Purview How will leveraging VR training help improve the customer experience?

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

since 2012 when it became the first retailer to bring the brand to the U.S. Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. The new joint venture will set the stage for a wider strategic partnership in which the U.S.